Becle, S.A.B. de C.V. (CUERVO)

Overview

Becle, S.A.B. de C.V., founded in 1758 and based in Mexico City, Mexico, stands as a prominent entity in the production and distribution of spirits and other distilled beverages. The company showcases a global footprint, servicing markets in Mexico, the United States, Canada, and across international borders. With a rich history and a commitment to quality, Becle has cultivated a diverse portfolio of brands that cater to a wide range of consumer tastes and preferences in the alcoholic beverage sector.

Products and Services

The extensive product lineup offered by Becle, S.A.B. de C.V. encompasses a variety of spirits categories, each represented by leading and emerging brand names. These include:

• Tequila: Esteemed brands such as 1800, Jose Cuervo Especial, Jose Cuervo Tradicional, Reserva de la Familia, Gran Centenario, and Maestro Dobel are part of Becle’s tequila category, reflecting the company's deep roots in Mexico's national spirit.
• Whiskey: The portfolio extends into the whiskey domain, featuring North American whiskeys under the Stranahan's, Tincup, and Pendleton brand names, alongside Irish whiskeys like Bushmills, Proper No. Twelve, and The Sexton, catering to varied palates and preferences.
• Rum: Under the Kraken brand, Becle offers a bold and distinctive rum, known for its rich flavor and unique packaging, captivating the interest of rum enthusiasts globally.
• Vodka: Targeting vodka aficionados, Becle brings forward the Three Olives and Hangar 1 brands, offering premium and innovative vodka products that stand out in the crowded vodka market.
• Ready to Drink Cocktails: Catering to the growing demand for convenience and quality in the alcoholic beverage space, Becle offers ready to drink options under the Paloma, Rum and Cola, and 1800 Margarita brands, providing consumers with high-quality, mixed beverage experiences.
• Non-Alcoholic Beverages: Recognizing the diversifying preferences of consumers, Becle also manufactures non-alcoholic beverages, including B:oost and Margarita Mix, allowing for a broader appeal beyond traditional spirits.
• Mezcal: Through brands like Creyente and 400 Conejos, Becle delves into the growing popularity of Mezcal, offering products that embody the rich, smoky flavors characteristic of this traditional Mexican spirit.
• Gin: The company reaches into the gin market with the Boodles brand, which is aimed at gin enthusiasts looking for a classic, juniper-forward taste profile.