Coffee chain Starbucks's promised overhaul may require cutting jobs as it tries to work more efficiently, CEO Brian Niccol said.
“Our size and structure can slow us down, with too many layers, managers of small teams and roles focused primarily on coordinating work,” Niccol wrote.
Starbucks CEO Brian Niccol said on Friday the coffee giant will cut jobs to optimize its support teams as part of the company's ongoing turnaround efforts.
Starbucks said it expects to eliminate jobs, without affecting in-store teams, as part of its broader effort to operate more efficiently.
In the most recent trading session, Starbucks (SBUX) closed at $93.08, indicating a +0.01% shift from the previous trading day.
A spokesperson for the coffee chain said the new rules are designed to help prioritize paying customers.
BofA Securities analysts Sara Senatore and Katherine Griffin expressed their views on the restaurant industry for the year ahead 2025.
Starbucks is extending its free refills policy to non-rewards members with reusable cups. Customers at participating stores will be eligible for a top-up of many brewed coffee and teas.
Starbucks Corp (NASDAQ:SBUX, ETR:SRB) has rolled out a new code of conduct that includes a new requirement that customers must make a purchase in order to sit at a table or use the toilets. Reversing the open-door policy that has been in place since 2018, the coffee shop chain confirmed the changes to staff on Monday as part of new chief executive Brian Niccol's plans to improve sales and relations with employees.
After decades during which people who did not buy items at Starbucks Corp. (NASDAQ: SBUX) could use its stores to meet or as a means to gather with friends won't be able to do that anymore.
Starbucks has reversed its North American policy allowing people to sit in stores and use the loo without buying anything.
CNBC's Joe Kernen reports on the latest news.