Luzhou Laojiao Co., Ltd. (000568)

Overview

Luzhou Laojiao Co., Ltd., is a prominent player in the Chinese liquor market, delivering an array of liquor products across the country. Known for its rich heritage and deep-rooted tradition in liquor making, the company has established itself as a distinguished name in the industry. Originally named Luzhou Laojiao Distillery, the company underwent a rebranding to Luzhou Laojiao Co., Ltd., marking a new era in its corporate journey. Since its inception in 1950, the company has been headquartered in Luzhou, China, leveraging the region's unique resources and traditional liquor-making techniques to craft its renowned products.

Products and Services

Luzhou Laojiao Co., Ltd.’s product portfolio is diverse, catering to a wide range of tastes and preferences across the liquor market. The company's products are sold under several brands, each with its unique characteristics and target audience:

• National Cellar 1573: This premium brand is a testament to the company’s esteemed history and the excellence of traditional Chinese Baijiu. It is produced using ancient techniques passed down through generations, making it a symbol of luxury and cultural pride.
• Luzhou Laojiao Tequ: Renowned for its distinct flavor and aroma, Tequ is a flagship product that embodies the essence of traditional Baijiu. It appeals to those who appreciate the classic Baijiu taste profile.
• Luzhou Laojiao Jiaoling Baijiu: Catering to a more diverse audience, this variant offers a slightly different taste, striking a balance between tradition and modern liquor-making techniques.
• Luzhou Laojiao Touqu: This product is all about the richness in flavor, offering a robust experience to Baijiu enthusiasts. It showcases the depth and complexity that can be achieved through expert distillation and aging processes.
• Luzhou Laojiao Erqu: Standing out with its smooth texture and unique flavor profile, Erqu is designed for those seeking a more accessible entry into the world of Baijiu.
• Luzhou Laojiao Health Care Baijiu: This innovative offering combines the traditional attributes of Baijiu with health-oriented ingredients, catering to a niche market interested in health and wellness.
• Luzhou Laojiao Multi-mixed Cocktail: Addressing the growing trend for mixed alcoholic beverages, this line introduces a modern twist on traditional Baijiu, targeting younger audiences and cocktail enthusiasts.