Ryohin Keikaku Co., Ltd. (3RK)

Overview

Ryohin Keikaku Co., Ltd., more widely known for its global brand MUJI, is a Japanese retail company that distinguishes itself by offering a wide range of products, from apparel to food items, both in Japan and internationally. The company prides itself on its philosophy of simplicity and quality, providing goods that are both aesthetically pleasing and functional. Incorporated in 1979 and headquartered in Tokyo, Japan, Ryohin Keikaku has expanded its reach worldwide, embracing a comprehensive approach to retail that covers manufacturing, distribution, and sales. Beyond just selling products, the company also engages in home furnishings, space design, and the management of environmental initiatives, showcasing its commitment to both lifestyle and sustainability.

Products and Services

Ryohin Keikaku Co., Ltd. offers an extensive range of products and services including:

• Apparel Products: A diverse collection ranging from basic wear like shirts, denim jeans, socks, and sneakers to more specific items like maternity stoles and Japanese working clothes. The apparel line is known for its minimalist design, comfort, and functionality, catering to both adults and kids.
• Household Goods: Includes a wide variety of items such as towels, skin care products, aroma diffusers, stationery, kitchenware, and furniture among others. These products exemplify MUJI’s ethos of simplicity and utility, designed to enhance the quality of everyday life.
• Food Products: Features an assortment of consumables such as retort pouch foods, butter chicken curry, cookies, and frozen foods, in addition to beverages like coffee beans and sake. This range emphasizes quality ingredients and convenience for a variety of culinary needs.
• Home Furnishings: The company designs, manufactures, and sells furniture and accessories that align with its minimalist aesthetic. This service extends to offering curtains and rugs, and even involves consulting and design for residential and commercial spaces.
• Green/Environmental Businesses: Beyond tangible products, Ryohin Keikaku is engaged in the development and management of businesses with a focus on sustainability and environmental friendliness.
• MUJI to GO & Specialty Stores: The company operates MUJI to GO shops, presenting products ideal for travel and mobility, alongside specialty stores like Found MUJI and Café&Meal MUJI. These retail concepts provide unique shopping experiences tailored to specific lifestyles and needs.
• MUJI Campsite, MUJI HOUSE, and Online Store: In addition to physical products, Ryohin Keikaku offers lifestyle experiences such as campgrounds operated under MUJI Campsite, housing solutions through MUJI HOUSE, and an online store for convenient access to its wide product range.