Innature Bhd. (5295)

Overview

InNature Berhad operates as an investment holding company with a significant presence in the cosmetics and personal care product sector, primarily within Malaysia, Vietnam, and Cambodia. Since its establishment in 1984, the corporation has committed itself to retailing an array of high-quality personal care and beauty products. Positioned at the forefront of the retail industry, InNature Berhad provides its offerings through a variety of channels including retail outlets situated in prime locations like shopping malls, high streets, and airport stores, in addition to department stores. In an era where digital commerce is pivotal, the company extends its reach through e-commerce platforms and collaborates with third-party online stores to ensure its products are accessible to a wider audience. As a subsidiary of Etheco Sdn Bhd, InNature Berhad leverages its strong foundation and strategic positioning to drive growth and capture a significant market share within the beauty sector. With its headquarters in Subang Jaya, Malaysia, the company continues to expand its footprint and influence across its operational territories.

Products and Services

InNature Berhad specializes in offering an extensive range of cosmetics and personal care products, catering to various customer needs and preferences. These offerings are presented under two main brand names, Natura and The Body Shop, each known for their unique qualities and market appeal.

• Skincare: A cornerstone of InNature Berhad's product line, their skincare range aims to meet the diverse needs of their customer base. This includes facial cleansers, moisturizers, serums, and masks designed to cater to different skin types and concerns. The emphasis is on providing products that not only nourish and protect the skin but also promote a healthy and radiant complexion.
• Body Care: The body care lineup extends beyond simple cleanliness, promoting overall skin health with an array of body washes, lotions, and scrubs. These products are tailored to enhance the skincare routine, focusing on hydration, exfoliation, and revitalization of the skin across the body.
• Hair Care: Recognizing the importance of healthy hair, InNature Berhad offers a selection of hair care products, including shampoos, conditioners, and treatments. These products are designed to address various hair concerns, such as dryness, damage, and scalp health, ensuring that customers can maintain lustrous and strong hair.
• Make-up: Completing their comprehensive array of beauty products, the make-up selection offers everything from foundations and concealers to eyeshadows and lipsticks. The focus here is on quality and variety, providing customers with options to enhance their natural beauty and express their individual style.