Advantage Solutions Inc. (ADV)

Overview

Advantage Solutions Inc., originally known as Karman Holding Corp., rebranded in March 2016 and has been operational since 1987. With its headquarters in Irvine, California, the company extends its services across North America and other international markets. Advantage Solutions Inc. specializes in offering comprehensive business solutions to both consumer goods manufacturers and retailers. It effectively operates through two primary segments: Sales and Marketing, each designed to enhance brand visibility, improve retail relationships, and drive sales through innovative marketing strategies and analytical insights.

Products and Services

• Sales Segment Services

  This segment focuses on building and maintaining strong brand-retailer relationships. It encompasses headquarter relationship management, providing analytics, insights, and intelligence to optimize brand positioning and strategies. Additionally, it offers brand-centric merchandising services that ensure products are well-presented and optimally placed. For retailers, it extends retailer-centric merchandising and in-store media services, aimed at improving in-store experience and driving sales.

• Marketing Segment Services

  Apart from traditional sales support, Advantage Solutions Inc. also delivers comprehensive marketing services. This includes shopper and consumer marketing aimed at enhancing brand engagement and loyalty. The company provides brand experiential services to create memorable brand interactions and experiences. For retailer-focused solutions, it offers retail experiential services and supports private label services to boost retailer brand presence. In alignment with current digital trends, the company also specializes in digital marketing, plus digital media and advertising services, helping brands establish a strong online presence.