AppLovin's 2024 revenue surged 43% to $4.71 billion, with net income jumping 343% to $1.58 billion. Advertising revenue reached $3.22 billion in 2024, up 75% year-over-year, contributing 90% of EBITDA with a 76% margin. Free cash flow doubled to $2.07 billion, representing 44% of revenue, while adjusted EBITDA hit $2.72 billion with 58% margin.
AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company's transition to a software platform model, with high-margin recurring revenue, drives profitability and customer stickiness through integrated MAX and AppDiscovery tools. APP stock is undervalued, offering a potential 43.4% upside, as strong revenue growth, operational efficiency, and attractive valuation metrics outpace sector peers.
APP's AI-driven push into CTV and digital commerce boosts ad growth, while SPOT leans on engagement to deepen its moat.
Software stock AppLovin Corp (NASDAQ:APP) has fallen sharply since its early-June peak , down 12.2% since the start of the month.
AppLovin's Q1 results were outstanding, with 40% YoY revenue growth and 81%+ EBITDA margins, driven by the scalable Ads business and AXON platform. The company's expansion into web-based advertising and development of a self-service platform opens up a massive, underpenetrated market for future growth. While not cheap, the premium valuation is supported by immense free cash flow, aggressive share buybacks, and explosive EPS growth that should outpace market expectations.
After hitting an all-time high of $525.15 in February, AppLovin Corp.'s (NASDAQ: APP) share price tumbled more than 35% due to a pending class action lawsuit and to short seller reports.
AppLovin expands beyond mobile with Wurl, using CTV and e-commerce to drive omnichannel ad growth.
AppLovin's growth story is fading, as the company reported a sequential decline in EPS in the latest quarter despite continued revenue growth. With the EPS growth momentum melting, various valuation approaches suggest the market is pricing in overly optimistic assumptions for AppLovin. Capital allocation strategy is also questionable, as increasing share buybacks amid high debt levels and a stagnant R&D budget falls short of industry best practices, which emphasize maximizing financial flexibility.
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AppLovin (NASDAQ:APP), a firm that assists mobile app developers in publishing and promoting their applications, has excelled over the past year, though it has experienced some ups and downs in 2025. While the stock dropped nearly 57% from the peaks observed in early February 2025 following a report from a short-seller claiming AppLovin violated service terms and exaggerated the success of its e-commerce operations, these claims have yet to be substantiated, and the stock saw a strong recovery after reporting solid earnings in the first quarter.
Here is how AppLovin (APP) and Alithya Group (ALYAF) have performed compared to their sector so far this year.