Brown-Forman Corporation (BF.B)

Overview

Brown-Forman Corporation is an emblematic company in the alcoholic beverage industry, engaging in the manufacture, distillation, bottling, importation, exportation, marketing, and sales of a wide variety of alcoholic beverages. With its rich history dating back to 1870, Brown-Forman has grown to become a global corporation with a diverse portfolio of brands that are enjoyed by consumers worldwide. Headquartered in Louisville, Kentucky, the company has expanded its operations across the United States, Germany, Australia, the United Kingdom, Mexico, and other international markets. It strategically addresses the needs of retail customers and consumers by distributing its products either through distributors, state governments, or directly to retailers and wholesalers. Brown-Forman also enhances its service offerings through the sale of used barrels, bulk whiskey, and wine, alongside providing contract bottling services, demonstrating its versatile capabilities in the alcohol production and distribution sector.

Products and Services

The product portfolio of Brown-Forman Corporation is diverse, catering to various tastes and preferences across the alcoholic beverage spectrum. Here are some of the key products and services:

• Wines and Spirits: The company produces an extensive collection of wines and spirits, including whiskey spirits, whiskey-based flavored liqueurs, vodkas, tequilas, gin, brandy, rum, bourbons, and liqueurs. This broad range ensures a presence in virtually every segment of the alcoholic beverages market.
• Ready-to-Drink and Ready-to-Pour Products: Recognizing the growing consumer demand for convenience, Brown-Forman has developed a line of ready-to-drink and ready-to-pour beverages, catering to the lifestyle needs of consumers looking for quality alcoholic drinks that are both easy and convenient to serve.
• Brands: The company’s product strength is in its iconic brands, such as Jack Daniel's, Woodford Reserve, Old Forester, Coopers' Craft, and Gentleman Jack in the whiskey category; Herradura and el Jimador in tequila; Finlandia in vodka; and Chambord in liqueurs. These brands have a strong market presence and a loyal customer base.
• Sale of Used Barrels and Bulk Whiskey: Brown-Forman also engages in the sale of used barrels and bulk whiskey, appealing to smaller distilleries or businesses in the craft beverages market, as well as collectors and connoisseurs of whiskey.
• Contract Bottling Services: The company extends its manufacturing prowess by offering contract bottling services, allowing other brands to leverage Brown-Forman’s established bottling capabilities for their products.