Buckle Inc. (BK2)

Overview

The Buckle, Inc., originally founded as Mills Clothing, Inc., has grown into a prominent retailer focusing on young adult fashion since its inception in 1948. This US-based company has carved a niche for itself by offering a wide range of casual apparel, footwear, and accessories aimed at young men and women. With headquarters in Kearney, Nebraska, The Buckle, Inc. has expanded its reach across the United States, effectively catering to the fashion needs of its target demographic. The transition of the company's name to The Buckle, Inc. in April 1991 marked a significant milestone in its history, underpinning a redefined identity and a broader vision in the retail industry.

Products and Services

• Brand Name Apparel:

Featuring a wide array of casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. These selections cater to the style and comfort requirements of young fashion-conscious consumers.

• Private Label Merchandise:

Offers an exclusive range of private label products such as BKE, Buckle Black, Salvage, Red by BKE, Daytrip, and several others. Each brand is designed to reflect the unique style and preference of the Buckle's clientele, further diversifying the fashion choices available in-store and online.

• Hemming:

Provides custom hemming services, ensuring the perfect fit for purchased garments. This service exemplifies the company's commitment to delivering personalized solutions catering to the individual needs of its customers.

• Gift-packaging:

Offers gift packaging services, allowing customers to beautifully present their purchases as gifts. This thoughtful service adds a touch of elegance and convenience for those looking to gift special items for any occasion.

• Layaways:

A flexible layaway plan is available, making fashion more accessible by allowing consumers to reserve their desired products and pay for them over a period of time. This service demonstrates The Buckle's dedication to customer convenience and satisfaction.

• Guest Loyalty Program:

The Buckle rewards its customers through a guest loyalty program, offering exclusive benefits, discounts, and offers to frequent shoppers. This program is designed to enhance customer engagement and loyalty, fostering a lasting relationship with the brand.

• The Buckle Private Label Credit Card:

Provides a branded credit card, offering exclusive perks and financial flexibility for its holders. This service facilitates an easier and more rewarding shopping experience for loyal customers.

• Personalized Stylist Services:

Offers personalized stylist services to help customers curate their perfect look. By providing expert style advice and personalized recommendations, The Buckle enhances the shopping experience and ensures customers feel confident in their fashion choices.

• Special Order System:

Features a special order system that enables stores to procure requested merchandise from other company stores or its online order fulfillment center. This system underscores The Buckle's commitment to customer satisfaction by ensuring desired products are always within reach.

• Online Sales:

Expands its reach and accessibility through an online platform, buckle.com, where customers can conveniently browse and purchase its wide selection of products. The online store further amplifies The Buckle’s ability to serve a broader customer base across the United States.