During Ford's (NYSE: F) year of endless recalls, it has just had another one.
Ford's upcoming BEV architecture reveal could be a game-changer, but current electrification efforts have yet to yield a mass-market breakthrough. Profitability is under pressure from tariffs, warranty costs, and BEV investment losses, despite strong performance from the Ford Pro commercial division. Regulatory rollbacks may boost profits from gasoline vehicles, but unresolved quality issues and BEV challenges weigh on future prospects.
Ford said it is aware of one alleged low speed crash related to the defect.
Ford is recalling 312,120 vehicles in the U.S. as loss of power brake assist while driving can extend stopping distance and increase the risk of a crash, the U.S. National Highway Traffic Safety Administration said on Friday.
The company says new tariff deals with Japan, the EU and South Korea put it at a disadvantage.
Fighting to overcome tariff challenges, let's see which of these renowned automakers is the better investment after exceeding their Q2 expectations.
Ford's FQ2 earnings show ongoing profit margin pressure and heightened uncertainty ahead. The company's competitiveness has been weakening in recent years, even before the start of the tariff drama. Recent trade deals and tariff changes, especially with Japan and China, could make it even more challenging for Ford.
Ford tops Q2 earnings and sales estimates, but a $2B net tariff hit clouds the automaker's 2025 outlook.
Ford Motor (F) shares advanced modestly as the automaker posted better-than-expected results, although it lowered its guidance as it sees tariff impacts to be greater than previously thought.
Ford Motor Company (NYSE:F) shares were little changed on Thursday as the automaker reported mixed earnings for the second quarter and reinstated its full-year guidance, projecting a $2 billion hit from global tariffs. The company posted a record $50.2 billion in revenue for Q2, ahead of estimates of $44.14 billion.
Ford is set to reveal more information about its upcoming low-cost electric vehicles at an event in Kentucky on August 11. And the company is talking a very big game: CEO Jim Farley said Wednesday that the announcement is “a Model T moment” for Ford.
Ford is projecting a $2 billion bill due to the Trump administration's tariffs. That is $500 million higher than what it forecast last quarter.