Fenix Outdoor International AG (FOI.B)

Overview

Fenix Outdoor International AG is a distinguished entity in the realm of outdoor equipment, operating on a global scale. Its journey began in 1960, and since then, it has concentrated its efforts on designing, manufacturing, and retailing a vast array of outdoor products. The company prides itself on its comprehensive operational framework, which is categorized into three main segments: Brands, Global Sales, and Frilufts. With its headquarters nestled in Zug, Switzerland, Fenix Outdoor International AG extends its market reach through multiple channels, including retail chains, exclusive brand stores, and a dynamic e-commerce platform. The company's influence spans across several countries, including Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, showcasing a commitment to delivering high-quality outdoor gear to enthusiasts around the world.

Products and Services

Fenix Outdoor International AG offers a wide-ranging portfolio of products and services designed for the outdoor adventurer. This includes:

• Apparel: High-quality clothing designed for outdoor activities, ensuring durability and comfort in various weather conditions.
• Daypacks and Backpacks: A variety of packs catering to different needs, from lightweight day trips to extensive backpacking adventures, emphasizing ergonomics and functionality.
• Sleeping Bags: Offering warmth and comfort for a good night's sleep in the great outdoors, tailored for different climates and preferences.
• Tents: From compact, lightweight tents ideal for backpacking to larger models suited for family camping, designed for easy setup and weather resistance.
• Stoves and Bags: Reliable stoves for outdoor cooking, alongside a selection of bags for various purposes, enhancing the outdoor living experience.
• Outdoor Shoes and Boots: Durable footwear crafted for different terrains, providing support and protection for hikers and outdoor enthusiasts.
• Retail Chains and Brand Retail Shops: Fenix Outdoor operates outdoor retail chains and brand retail shops, offering a comprehensive shopping experience for customers, with a focus on providing expert advice and a wide product selection.
• E-commerce Business: An online shopping platform that makes purchasing outdoor gear convenient and accessible, enabling customers to explore an extensive range of products from the comfort of their home.

The company also distributes its highly regarded products under esteemed brand names such as Fjällräven, Tierra, Hanwag, and Royal Robbins, ensuring quality and innovation in every item offered.