First Reliance Bancshares Inc. (FSRL)

Overview

First Reliance Bancshares, Inc., based in Florence, South Carolina, is a banking holding company that oversees the operations of First Reliance Bank within the United States. Founded in 1999, the company has established a notable presence in the banking industry, offering a wide range of financial products and services tailored to meet the diverse needs of its customers. It strives to provide comprehensive banking solutions, focusing on personalized customer service and community engagement. Through its subsidiary, First Reliance Bank, the company leverages its industry expertise to foster financial growth and stability for individuals and businesses alike.

Products and Services

First Reliance Bancshares, Inc. provides a diverse portfolio of financial products and services designed to cater to the various needs of its clientele. These offerings include:

• Checking, Savings, Money Market, and Individual Retirement Accounts: These accounts offer customers a secure and convenient way to manage their finances, save money over time, and plan for retirement.
• Certificates of Deposit: A saving certificate with a fixed maturity date and specified fixed interest rate that is ideal for customers looking for a low-risk investment option.
• Insurance Products: A range of insurance options is available to provide customers with financial protection and peace of mind.
• Personal Loans: This includes unsecured loans, auto loans, real estate loans, overdraft protection, among others, as well as home equity lines of credit. These loans are designed to meet the personal financing needs of customers, catering to various purposes from purchasing a vehicle to home improvement projects.
• Business Loans: Tailored lending solutions for businesses, including business installment loans, commercial real estate loans, overdraft protection loans, and business lines of credit. These loans support businesses in managing cash flow, expanding operations, or purchasing equipment.
• Mortgage Loans: Dedicated mortgage lending services to assist customers in buying a new home or refinancing an existing mortgage.
• Debit and Credit Card Services: Offering convenience and financial flexibility, these services enable customers to make purchases or withdraw cash with ease.

In addition to these products, First Reliance Bancshares, Inc. also facilitates treasury management, online and mobile banking, and business banking solutions. These services are designed to enhance the banking experience, offering customers access to their finances anytime and anywhere, along with efficient management resources for businesses.