Jianpu Technology Inc. (JT)

Overview

Jianpu Technology Inc. is a pioneering force in the online financial discovery and recommendation service sector within the People's Republic of China. Since its inception in 2011, the company has steadfastly focused on bridging the gap between individual users and financial service providers through its innovative platform. Operating under the Rong360 brand name, Jianpu has established its headquarters in Beijing, China, from where it oversees a vast network that facilitates access to a diverse range of financial products. The essence of Jianpu’s service lies in its ability to meticulously match users’ financial needs and profiles with the offerings and risk appetites of financial service providers, thereby fostering a more efficient and targeted financial marketplace.

Products and Services

• Online Discovery and Recommendation Services:

At its core, Jianpu operates an advanced platform designed to streamline the discovery and recommendation of financial products for users in China. This platform serves as a conduit, offering access to a wide array of financial products, including loans, credit cards, and insurance products. By employing sophisticated algorithms, Jianpu personalizes financial product recommendations, ensuring they align with the individual financial needs and profiles of users.

• Big Data and System-based Risk Management:

Jianpu leverages big data analytics to offer enhanced system-based risk management solutions. These services are primarily tailored for financial service providers, enabling them to manage risk more effectively through data-driven insights. This not only improves the safety and reliability of financial transactions but also optimizes the match between financial products and consumer needs.

• Advertising and Marketing Services:

Besides its core recommendation services, Jianpu also provides targeted advertising and marketing services. This facet of its operations focuses on assisting financial service providers in reaching potential customers through strategic marketing initiatives. By leveraging its comprehensive understanding of user profiles and financial product markets, Jianpu ensures that marketing efforts are both efficient and effective, maximizing the reach and impact of its clients' promotional activities.