Keskisuomalainen Oyj (KSL)

Overview

Keskisuomalainen Oyj is a prominent Finnish company founded in 1871, with its headquarters in Jyväskylä, Finland. The company has established itself in the media industry by engaging in various sectors that include publishing, printing, and distributing newspapers and magazines across Finland. Over the years, it has expanded its portfolio to include media, digital outdoor advertising, marketing and communication services, research and printing services, distribution, and real estate business. This diversification reflects its adaptability and commitment to growth in the rapidly evolving media landscape.

Products and Services

• Publishing

Keskisuomalainen Oyj's publishing arm is responsible for the production and distribution of newspapers and magazines. This includes both daily and periodical publications that cater to a wide range of audiences, emphasizing the company's role in providing news and information to the Finnish public.

• Printing Services

The company offers high-quality printing services for its own publications and external clients. This encompasses a variety of printing needs from traditional newspaper printing to modern digital platforms, showcasing their versatility in meeting market demands.

• Digital Outdoor Advertising

Engaging in digital outdoor advertising, Keskisuomalainen Oyj has adapted to the digital age by offering innovative advertising solutions. These services allow businesses to promote their products and services through digital billboards and screens placed in strategic locations, capturing the attention of passersby.

• Marketing and Communication Services

The company's expertise extends to offering comprehensive marketing and communication services designed to help businesses reach their target audiences more effectively. This includes campaign strategy, design, and execution across various media platforms.

• Research Services

Research services provided by Keskisuomalainen Oyj support the collection and analysis of market and consumer data. This vital information aids in guiding business decisions and customizing marketing strategies for their clients.

• Distribution Services

With a robust distribution network, the company ensures the timely and efficient delivery of its publications and other products. This network is pivotal in maintaining the company's presence and relevance in the Finnish media landscape.

• Real Estate Business

Expanding beyond traditional media, Keskisuomalainen Oyj has ventured into the real estate business, managing properties that complement its core operations. This diversification strategy enhances the company's revenue streams and investment portfolio.