Summary
McDonald's will assess if franchisees are providing value under new standards
McDonald's franchisees worldwide will soon be assessed on how their prices deliver value, according to memos obtained by CNBC. The burger chain has leaned into value to appeal to cash-strapped diners who have been visiting its restaurants less frequently.
McDonald's (MCD) Up 3.4% Since Last Earnings Report: Can It Continue?
McDonald's (MCD) reported earnings 30 days ago. What's next for the stock?
Will McDonald's Beverage Strategy Reignite Its 2026 U.S. Momentum?
MCD tests an expanded beverage lineup that's driving stronger visits and checks, positioning the chain for a potential 2026 lift.
McDonald's Corporation Profile
| Hotels, Restaurants & Leisure Industry | Consumer Discretionary Sector | Christopher J. Kempczinski CEO | BVL Exchange | US5801351017 ISIN |
| US Country | 150,000 Employees | 1 Dec 2025 Last Dividend | 8 Mar 1999 Last Split | - IPO Date |
Overview
McDonald's Corporation, an iconic global chain of fast food restaurants, was founded in 1940 and has since established a significant footprint both in the United States and internationally. The company specializes in operating and franchising restaurants under the McDonald's brand, a name synonymous with quick service and a consistent menu. Headquartered in Chicago, Illinois, McDonald's has evolved its operating structures over the years, including conventional franchises, developmental licenses, or affiliations, to expand its global presence and adapt to market needs. This strategic approach has allowed McDonald's to become a household name, recognized for its efficiency, consistency, and innovation in the fast food industry.
Products and Services
McDonald's Corporation offers a wide range of food and beverage products that cater to diverse tastes and preferences, which include but are not limited to the following:
- Hamburgers and Cheeseburgers: Classic offerings that have been a staple on the menu since the company's inception, known for their distinctive taste and quality.
- Chicken Sandwiches: A variety of chicken-based options, including grilled and crispy sandwiches, designed to cater to poultry lovers looking for both classic flavors and new experiences.
- Fries: McDonald's fries have gained a reputation for their addictive flavor and are often considered a must-have side with any meal.
- Shakes, Desserts, Sundaes: A range of sweet treats, from thick, creamy shakes to soft, melt-in-your-mouth sundaes and other seasonal or promotional desserts, catering to those with a sweet tooth.
- Cookies, Pies: Baked goods such as cookies and pies offer an option for a quick snack or a light dessert, featuring various fillings and flavors.
- Soft Drinks, Coffee, and other Beverages: A comprehensive beverage menu including sodas, coffee, and other seasonal or limited-time drinks, providing options for all times of the day and different consumer preferences.
- Breakfast Items: McDonald's serves a full or limited breakfast menu, which includes a range of items from hot breakfast sandwiches to pancakes, ensuring customers can enjoy McDonald's at any hour.
In addition to its standard menu items, McDonald's frequently engages in limited-time promotions, offering novel products or bringing back popular items for a short duration to maintain interest and attract customers.
Contact Information
