Summary
NKE Chart
NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?
NKE's three-month slide, digital slowdown and margin strain put the stock at a crossroads as investors weigh rebound potential against mounting headwinds.
Why Nike (NKE) Outpaced the Stock Market Today
The latest trading day saw Nike (NKE) settling at $65.65, representing a +1.11% change from its previous close.
Nike Before Q2: The Turnaround Story Everyone Wants, But Still Can't Quite See
Nike, Inc. remains in a challenged turnaround phase, with recent results showing mixed progress and no convincing evidence of a sustainable recovery. Recent NKE management changes and the other headlines send a strong signal, but leadership reshuffling makes me question execution and strategic clarity. NKE's Q1 delivered a positive revenue surprise, but gross margins declined 320 bps to 42.2%, digital sales collapsed 12%, and guidance calls for further margin compression in Q2.
Nike Inc. (NKE) FAQ
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Nike Inc. Profile
| - Industry | - Sector | Elliott J. Hill CEO | XFRA Exchange | US6541061031 ISIN |
| US Country | 79,400 Employees | 1 Dec 2025 Last Dividend | 24 Dec 2015 Last Split | 2 Dec 1980 IPO Date |
Overview
NIKE, Inc., a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, accessories, and services, operates a diverse portfolio of products distributed worldwide. Founded in 1964 and headquartered in Beaverton, Oregon, NIKE has grown to become a household name in athletics, emphasizing innovation and branding to connect with consumers across various sports and lifestyle activities. Through its extensive range of subsidiaries, NIKE caters to a broad audience, delivering performance and casual products designed to meet the needs of professional athletes, sports enthusiasts, and casual wearers alike.
Products and Services
NIKE’s product line is comprehensive, covering a wide range of sports and lifestyle needs. Below are the main categories:
- Athletic and Casual Footwear, Apparel, and Accessories: Produced under the Jumpman trademark, these products are designed for both athletic performance and casual wear, offering versatility for users in different settings.
- Casual Sneakers, Apparel, and Accessories: Marketed under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks, this range emphasizes casual and lifestyle-oriented footwear and clothing, appealing to a wide consumer base looking for style and comfort.
- Performance Equipment and Accessories: This line includes bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other sports-related items under the NIKE brand. Designed for enhancing athletic performance across a variety of sports disciplines.
- Plastic Products for Other Manufacturers: NIKE also produces a range of plastic products used by other manufacturers, showcasing the company's versatility and innovation beyond its core consumer products.
- Apparel with Licensed College and Professional Team and League Logos: NIKE designs and markets sports apparel featuring logos of college teams, professional teams, and leagues, catering to fans who want to support their favorite teams through clothing.
- Licensing: The company licenses third parties to manufacture and sell apparel, digital devices, applications, and other equipment for sports activities under NIKE-owned trademarks, expanding its reach and presence in the sports industry.
NIKE products are available through various distribution channels, including NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives, ensuring widespread availability to consumers around the globe.
Contact Information
