WIX acquires Hour One to scale AI media creation, boost immersive web design and cut reliance on third parties for front-end innovation.
I maintain my 'buy' rating on Wix with a $207 price target, seeing 36% upside potential despite macroeconomic concerns surrounding its Business Solutions segment and monetization uncertainty of Wixel. Wix's strong new user growth, robust partner channel momentum, and expanding operating leverage support long-term optimism, along with its AI-led product innovation to drive user monetization. Wix is trading at just 16x FY27 earnings, which I see as severely undervalued given its projected growth, profitability, and improving margins.
Wix delivered solid Q1 results with strong revenue and margin growth, but missed EPS expectations and issued cautious guidance, triggering a sharp selloff. Despite strategic concerns and AI-related uncertainty, Wix remains best-in-class for SMB website solutions and trades at a deeply discounted valuation. I see Wix as an opportunistic investment—not a buy-and-hold forever stock—given its sensitivity to sentiment and lack of a wide moat.
NEW YORK-- Today Wix.com Ltd. (Nasdaq: WIX ), the leading SaaS website builder platform globally1, announced its acquisition of Hour One , a pioneer in generative AI media creation. This acquisition marks yet another milestone in Wix's transformation into a frontrunner in AI-powered digital experiences, giving the company access to advanced technologies that will continue to shape the future of web and visual design creation.
Wix.com Ltd. (NASDAQ:WIX ) Q1 2025 Results Conference Call May 21, 2025 8:30 AM ET Company Participants Emily Liu - IR Avishai Abrahami - CEO and Co-Founder Nir Zohar - President and COO Lior Shemesh - CFO Conference Call Participants Ygal Arounian - Citigroup Ken Wong - Oppenheimer John Byun - Jefferies Elizabeth Porter - Morgan Stanley Brad Erickson - RBC Capital Markets Josh Beck - Raymond James Operator Good day.
Although the revenue and EPS for Wix.com (WIX) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Wix's Q1 2025 performance is fueled by momentum in its key business units and strong bookings, despite macroeconomic uncertainty. AI breakthroughs bode well.
Wix.com (WIX) came out with quarterly earnings of $1.55 per share, missing the Zacks Consensus Estimate of $1.66 per share. This compares to earnings of $1.29 per share a year ago.
NEW YORK -- Wix.com Ltd. (Nasdaq: WIX) (the “Company”), the leading SaaS website builder platform1, today reported financial results for the first quarter of 2025. In addition, the Company provided its outlook for the second quarter and an updated outlook for full year 2025. Please visit the Wix Investor Relations website at Click Here to view the Q1'25 Shareholder Update and other materials.
The latest trading day saw Wix.com (WIX) settling at $182.75, representing a -0.09% change from its previous close.
Besides Wall Street's top -and-bottom-line estimates for Wix.com (WIX), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended March 2025.
WIX introduces Wixel, an AI-powered design platform enabling anyone to create professional visuals effortlessly, with Pro upgrades available.