Wolverine World Wide Inc. (WW4)

Overview

Wolverine World Wide, Inc., founded in 1883 and headquartered in Rockford, Michigan, stands as a prominent entity in the design, manufacturing, sourcing, marketing, licensing, and distribution of footwear, apparel, and accessories. Its operations span a global network, covering the United States, Europe, the Middle East, Africa, Asia Pacific, Canada, and Latin America. The company is structured into two key segments: Wolverine Michigan Group and Wolverine Boston Group, enabling it to address a diverse range of market needs and preferences. Wolverine World Wide caters to a broad demographic, offering a variety of products through multiple channels, including direct-to-consumer, third-party licensees, distributers, and joint ventures. As of January 1, 2022, it maintained a strong retail presence with 143 stores and 65 consumer-direct eCommerce sites, signifying its commitment to both physical and digital retail landscapes.

Products and Services

The comprehensive array of products and services offered by Wolverine World Wide, Inc. encapsulates the following:

• Casual Footwear and Apparel: Catering to everyday wear, this category includes comfortable, stylish footwear and clothing suitable for various casual occasions.
• Performance Outdoor and Athletic Footwear and Apparel: Designed for the adventurous and the athletically inclined, these products offer durability, support, and performance for outdoor activities and sports.
• Kids' Footwear: A range that ensures little feet are well covered, offering stylish, durable, and comfortable options for children.
• Industrial Work Boots and Apparel: Targeted at the workforce, this line provides rugged, protective footwear and clothing designed for industrial environments.
• Uniform Shoes and Boots: Offering specialized footwear that meets the specific requirements of uniformed services and work environments.
• Branded Footwear and Apparel: The company sources, markets, and distributes shoes, boots, sandals, and clothing under well-known brands such as Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Keds, Merrell, Saucony, Sperry, Sweaty Betty, Wolverine, and Stride Rite.
• Leather Products: Marketing pigskin leather under the Wolverine Warrior Leather, Weather Tight, and All Season Weather Leathers trademarks for the footwear industry.
• Retail and eCommerce: Wolverine World Wide operates brick-and-mortar retail stores and eCommerce sites, providing a direct channel for customers to purchase their products conveniently.
• Brand Licensing: The company also licenses its brands for non-footwear products, including apparel, eyewear, watches, socks, handbags, plush toys, and more, expanding its brand presence beyond footwear.