Yelp Inc. (YELP)

Overview

Yelp Inc. is a global platform that links consumers with local businesses across a wide array of categories, including dining, shopping, beauty, health, and more, extending to home, auto, professional, pet, event, real estate, and financial services. Operating both in the United States and internationally, Yelp serves as a bridge for individuals seeking detailed local business information, reviews, and services. The company leverages a mix of free and paid advertising products aimed at helping businesses increase their visibility and reach their target demographics effectively. Founded in 2004, Yelp is based in San Francisco, California, and has evolved to encompass a range of offerings beyond simple business reviews, including reservations, waitlist management, analytics, and more. Yelp's strategic partnership with Grubhub highlights its commitment to enhancing user experience by facilitating easy access to food pickup and delivery services.

Products and Services

• Cost-per-click Search Advertising and Multi-location Ad Products

These are paid advertising solutions offered by Yelp that enable businesses to feature their services prominently in search results. Such targeted advertising helps businesses attract more local customers actively seeking related services.

• Business Listing Page Products

Yelp allows businesses to customize their listing pages, thereby improving their online presence and making it easier for consumers to find detailed information about their offerings, operational hours, and location.

• Yelp Reservations

This service enables customers to make online reservations directly from a business's Yelp page in categories like restaurants and nightlife. This feature supports establishments by streamlining the reservation process and driving customer engagement.

• Yelp Waitlist

A subscription-based waitlist management solution that benefits both consumers and businesses. Consumers enjoy the convenience of joining waitlists remotely and checking wait times, while businesses can optimize their seating capacity and service management.

• Yelp Knowledge Program

Through this program, businesses gain access to valuable local analytics and insights by tapping into Yelp's historical data and proprietary content, enabling informed decision-making and strategy development.

• Yelp Fusion

Offering both free and premium access to Yelp's content and data via publicly available APIs, Yelp Fusion caters to third-party applications and services, facilitating the use of Yelp's rich data in consumer-facing applications.

• Content Licensing and Third-party Data Management

Yelp provides content licensing opportunities and collaborates with third-party data providers to ensure that business listings are accurate and up-to-date, allowing businesses to manage their online presence more effectively.