Americans love their coffee. In 2024, the coffee market in the United States was valued at $67.6 billion.
Starbucks (SBUX) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
SBUX faces rising tariffs and coffee costs, leaning on supply-chain shifts and stable pricing to protect margins.
Recently, Zacks.com users have been paying close attention to Starbucks (SBUX). This makes it worthwhile to examine what the stock has in store.
In the world of coffee retailers, Starbucks Corp. NASDAQ: SBUX has long been the name to beat. As of the first quarter of 2025, the coffeehouse giant held just under 30% of market share, far ahead of its closest competitor, McDonald's Corp. NYSE: MCD, at under 21%.
Chain's first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming Yuzu Espresso'
Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside cafes and full-time assistant managers.
In the most recent trading session, Starbucks (SBUX) closed at $94.32, indicating a -1.12% shift from the previous trading day.
Starbucks Corp. NASDAQ: SBUX is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian Niccol. However, while SBUX stock is up 11% since April and may offer long-term value if the turnaround takes root, financial and cultural headwinds may limit the stock gains in the short term.
In trading on Wednesday, shares of Starbucks crossed above their 200 day moving average of $95.69, changing hands as high as $95.91 per share. Starbucks shares are currently trading up about 4% on the day.
Starbucks (SBUX) shares are climbing toward prices not seen since April, when newly enacted tariffs dragged down the market.
Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz said he "did a cartwheel" when current CEO Brian Niccol coined his "back to Starbucks" strategy — a key stamp of approval as the new chief executive tries to turn around the company.