Nike (NYSE: NKE) has not been keeping up with the wider market—its shares have decreased by approximately 15% in the last year while the S&P 500 has risen by 14%. With fiscal Q2 2026 earnings coming up on December 18, investors are pondering an important question: Is this a chance to purchase a globally dominant brand at a lower price, or an indication that more severe issues are still emerging?
Nike (NYSE: NKE) and Under Armour (NYSE: UA) reported recent earnings revealing two athletic brands moving in opposite directions.
Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Elliott J. Hill CEO | NYSE Exchange | 654106103 CUSIP |
| US Country | 79,400 Employees | 1 Dec 2025 Last Dividend | 24 Dec 2015 Last Split | 2 Dec 1980 IPO Date |
NIKE, Inc., a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, accessories, and services, operates a diverse portfolio of products distributed worldwide. Founded in 1964 and headquartered in Beaverton, Oregon, NIKE has grown to become a household name in athletics, emphasizing innovation and branding to connect with consumers across various sports and lifestyle activities. Through its extensive range of subsidiaries, NIKE caters to a broad audience, delivering performance and casual products designed to meet the needs of professional athletes, sports enthusiasts, and casual wearers alike.
NIKE’s product line is comprehensive, covering a wide range of sports and lifestyle needs. Below are the main categories:
NIKE products are available through various distribution channels, including NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives, ensuring widespread availability to consumers around the globe.