Nike, Inc. - Class B (NKE)
Summary
NIKE vs. lululemon: Which Stock Offers Better Upside Potential?
In the global athleticwear arena, NIKE, Inc. NKE and lululemon athletica inc. LULU embody two distinct models of market leadership.
Nike: Just Buy It
Nike is initiated at "Buy," leveraging a rebounding U.S. market and management's targeted recovery actions. NKE's North America sales and footwear are showing renewed growth, while inventory and channel strategies support margin recovery. Gross margin headwinds from tariffs and China write-offs are expected to abate, positioning NKE for margin expansion in FY26.
Why New Balance's 'dad shoes' are beating Nike as sales surge 19%
New Balance sales grew 19% to $9.2 billion in 2025, as its growth beat the global sneaker market and heavyweights like Nike. CEO Joe Preston attributed New Balance's success to being focused on the consumer, regardless of how, where and when they want to shop.
Nike, Inc. - Class B (NKE) FAQ
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Nike, Inc. - Class B Profile
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Elliott J. Hill CEO | NYSE Exchange | 654106103 CUSIP |
| US Country | 79,400 Employees | 2 Mar 2026 Last Dividend | 24 Dec 2015 Last Split | 2 Dec 1980 IPO Date |
Overview
NIKE, Inc., a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, accessories, and services, operates a diverse portfolio of products distributed worldwide. Founded in 1964 and headquartered in Beaverton, Oregon, NIKE has grown to become a household name in athletics, emphasizing innovation and branding to connect with consumers across various sports and lifestyle activities. Through its extensive range of subsidiaries, NIKE caters to a broad audience, delivering performance and casual products designed to meet the needs of professional athletes, sports enthusiasts, and casual wearers alike.
Products and Services
NIKE’s product line is comprehensive, covering a wide range of sports and lifestyle needs. Below are the main categories:
- Athletic and Casual Footwear, Apparel, and Accessories: Produced under the Jumpman trademark, these products are designed for both athletic performance and casual wear, offering versatility for users in different settings.
- Casual Sneakers, Apparel, and Accessories: Marketed under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks, this range emphasizes casual and lifestyle-oriented footwear and clothing, appealing to a wide consumer base looking for style and comfort.
- Performance Equipment and Accessories: This line includes bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other sports-related items under the NIKE brand. Designed for enhancing athletic performance across a variety of sports disciplines.
- Plastic Products for Other Manufacturers: NIKE also produces a range of plastic products used by other manufacturers, showcasing the company's versatility and innovation beyond its core consumer products.
- Apparel with Licensed College and Professional Team and League Logos: NIKE designs and markets sports apparel featuring logos of college teams, professional teams, and leagues, catering to fans who want to support their favorite teams through clothing.
- Licensing: The company licenses third parties to manufacture and sell apparel, digital devices, applications, and other equipment for sports activities under NIKE-owned trademarks, expanding its reach and presence in the sports industry.
NIKE products are available through various distribution channels, including NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives, ensuring widespread availability to consumers around the globe.
