NOBL carries one of the most respected names in dividend investing, but when we put it head-to-head against 10 popular rivals over the same ten-year stretch, the scoreboard told a story most NOBL holders have never seen.
ProShares S&P 500 Dividend Aristocrats ETF receives a reiterated 'sell' rating due to inferior long-term return prospects versus peers. NOBL's 25-year dividend growth requirement leads to sector overweights (Consumer Staples) and underweights (Technology), hampering upside capture and earnings growth. Compared to the Vanguard Dividend Appreciation ETF, NOBL exhibits lower EPS growth, profit margins, and ROE, with a negligible yield advantage and no superior downside protection.
The Social Security Administration confirmed a 2.8% cost-of-living adjustment for 2026, which works out to roughly $56 a month for the average retiree.
ProShares S&P 500 Dividend Aristocrats ETF remains a hold, offering defensive exposure to long-term dividend growers with low technology allocation. NOBL's 2% starting yield and 8.57% three-year dividend CAGR provide income stability, but underperform total returns versus S&P 500 and peer dividend ETFs. The fund's strict 25-year dividend growth requirement limits technology exposure, constraining upside during tech-led rallies and favoring value-oriented, defensive sectors.
Launched on 10/09/2013, the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is a smart beta exchange traded fund offering broad exposure to the Style Box - Large Cap Value category of the market.
The ProShares S&P 500 Dividend Aristocrats ETF (CBOE:NOBL) pays a roughly 2% dividend yield built on a portfolio of 70 holdings, each of which has raised its dividend for at least 25 consecutive years.
It's one thing to gather momentum and another to maintain it. The S&P 500 Momentum has effectively done both, gaining 7.5% during the month of June while maintaining a 44.4% gain that led all S&P factor-based equity exposure during the full second quarter.
If you own ProShares S&P 500 Dividend Aristocrats ETF (NYSEARCA:NOBL) for income, the question is whether the Aristocrat methodology delivers a safer payout than the broad market through SPDR S&P 500 ETF (NYSEARCA:SPY).
Investors who own the ProShares S&P 500 Dividend Aristocrats ETF (NYSEARCA:NOBL) bought one of the cleanest stories in dividend investing: S&P 500 companies that have raised their payout for at least 25 straight years.
Few market watchers would have predicted how much volatility markets would have seen at the start of this year. Close Fed observers, for example, were likely expecting a potential new Fed chair to consider cutting rates.
I am upgrading the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) to Buy, viewing it as a compelling large-cap alternative despite recent underperformance. NOBL offers attractive sector exposure, low concentration, zero Magnificent 7 holdings, and a forward PE of 17.4x median, 19.8x average. My base case sees NOBL rising 8% if Tech weakens, with downside protection in bearish scenarios due to Consumer Staples overweight.
Launched on 10/09/2013, the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is a smart beta exchange traded fund offering broad exposure to the Style Box - Large Cap Value category of the market.