Pandora A/S trades at a deep discount after a 50% share price decline, despite a strong business and a strategic transition underway. PNDZF is nearly fully hedged against silver price volatility for 2026 and is pivoting to platinum-plated jewelry, aiming to reduce silver exposure by ~80% by 2028. Despite margin pressures, Pandora maintains industry-leading profitability, and robust shareholder returns through dividends and buybacks.
Silver's volatility is rattling the world's largest jeweler, Pandora .
The jeweler aims to reduce dependence on silver as part of the strategy of its newly installed Chief Berta de Pablos-Barbier.
Pandora will introduce platinum-plated bracelets this year to reduce its reliance on price-volatile silver. The brand said the prices of gold and silver have "skyrocketed over the past year.
Pandora A/S (PNDRY) Q4 2025 Guidance Call Transcript
Pandora is a high-margin, globally recognized jewelry brand with multiple growth levers, including product category expansion, geographic reach, and digital enhancements. Despite temporary macroeconomic headwinds (e.g., weak Chinese consumer demand, FX pressure), the company continues to post solid organic revenue and EPS growth. Valuation metrics are significantly below peers, despite Pandora's superior profitability, capital efficiency, and brand strength.
Pandora Jewelry will open its first U.S. flagship store in Las Vegas on Friday, June 6. At 3,000 square feet – about three times larger than the typical Pandora concept store – it is designed for maximum customer impact in keeping with the energy and spectacle of the Las Vegas Strip.
Higher tariffs will eventually be passed on to U.S. consumers, even if the jewelry industry is holding off on price hikes for now, the chief executive said.
Pandora aligns well with a value investment thesis, maintaining high operating margins and efficiently returning capital through buybacks and dividends. Despite robust 2024 figures, Pandora's shares plummeted due to weaker-than-expected 2025 guidance, presenting a buying opportunity with a comfortable margin of safety. Pandora's strategic positioning between luxury and affordability, coupled with a recession-proof model, allows it to withstand macroeconomic pressures and maintain strong demand.
Pandora A/S boasts impressive gross margins near 80%, driven by a strong competitive moat and sustainable practices, including recycled silver and lab-grown diamonds. The company's high-quality business model leverages scale, vertical integration, and continuous improvement, resulting in superior financial performance and high returns on invested capital. Pandora's asset-light model allows for substantial shareholder returns through buybacks and dividends, with plans to return DKK 5.6 billion in 2025.
Alexander Lacik, Pandora CEO, joins 'The Exchange' to discuss the state of the jewelry industry, consumer trends and costs of precious metals.
Pandora's robust fundamentals, strategic market position, and double-digit organic growth make it a strong investment despite fluctuating silver prices and FX headwinds. The company's gross margin exceeded 80%, with EBIT margin guidance maintained at 25% for 2024, though Q3 may see FX impacts. Strong free cash flow generation and an asset-light approach enable Pandora to pursue growth opportunities, including significant store expansions, while maintaining shareholder returns.