Hellofresh SE (0RVI)

Overview

HelloFresh SE, established in 2011 with its headquarters in Berlin, Germany, is a leading meal kit provider serving the home industry. As a global enterprise, it serves a wide array of customers across continents including North America, Europe, and Oceania. Specifically, it has operations in the United States, Canada, Australia, Austria, Belgium, Germany, Denmark, France, Luxembourg, the Netherlands, New Zealand, Switzerland, Sweden, Spain, Norway, Italy, and the United Kingdom. Operating under the HelloFresh brand, the company has diversified its offerings by acquiring and integrating with other brands such as Chefs Plate, Good Chop, The Pets Table, EveryPlate, Factor, Green Chef, and YouFoodz, enabling it to cater to a broader customer base with varying dietary preferences and needs.

Products and Services

• Premium Meals - These are sophisticated meal kits designed for customers looking for an upscale dining experience at home. Each kit comes with high-quality ingredients and gourmet recipes that are easy to prepare.
• Protein Swaps - This service allows customers to customize their meal kits by swapping the standard protein in a recipe for their preferred protein choice, catering to various dietary restrictions and preferences.
• Double Portions - Designed for larger households or for those wishing to have leftovers, this option doubles the portions of the meal kits to accommodate more servings.
• Extra Recipes - For customers seeking more variety or planning to entertain guests, HelloFresh offers the option to add extra recipes to their weekly orders.
• Add-ons - These include a variety of additional items that can complement the meal experience. Examples are:
  • Soups - Warm and comforting soup options that can be added to any meal kit.
  • Snacks - A selection of quick and easy snacks perfect for between meals or for entertaining guests.
  • Fruit Boxes - Fresh and seasonal fruit assortments to add a healthy option to the weekly meal plan.
  • Desserts - For those with a sweet tooth, a variety of dessert options are available to add a finishing touch to meals.
  • Ready-to-Eat Meals - Convenient for busy schedules, these meals require minimal preparation and are perfect for quick dining solutions.
  • Seasonal Boxes - Special meal kits curated for holidays and seasonal occasions, offering festive and themed recipes.