Nike will air its first ad in the Super Bowl in 27 years on Sunday. The brand's return to the big game comes as its new CEO looks to reverse a sales slump.
There has been significantly more selling than buying in Nike's bonds, although investment-grade spreads have hardly budged.
Nike Inc (NYSE:NKE, ETR:NKE) shares are down more than 6% this week following an investor meeting with CEO Elliott Hill and CFO Matt Friend where management failed to address concerns about the company's turnaround strategy amid market challenges. Analysts believe the challenges facing Nike will persist for several years.
Nike (NKE -2.24%) stock slid 2.5% through 10:25 a.m. ET Friday after CNBC (and others) reported Citigroup is downgrading the stock to neutral.
Citigroup downgraded Nike Inc (NYSE:NKE) stock to "neutral" from "buy," and lowered its price target to $72 from $102, with the firm citing a disappointing meeting with the retailer's CEO.
Citi has downgraded Nike Inc.'s stock to neutral from buy, citing the challenges facing the sneaker maker as it attempts to get back on track.
Nike (NKE 0.17%), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip stock. But over the past 12 months, its stock declined 25% as the S&P 500 advanced 24%.
Nike (NKE -0.55%) has been a top stock to own throughout its history. However, the business has struggled in recent years, and the stock has floundered.
The stock market's climb over the last few years has driven dividend yields to multiyear lows. The S&P 500 average yield is just 1.24% -- the lowest yield since 2000.
While it can be tempting to buy a hot stock when it's soaring in value, the returns may not be all that great if the stock is already trading at a high. If, however, you're willing to take a chance on a beaten-down stock, then the payoff could be much more attractive in the long run.
Nike (NKE) concluded the recent trading session at $76.90, signifying a -1.83% move from its prior day's close.
Nike Inc NYSE: NKE shares have been continuing to consolidate after a painful three-year downtrend that finally looks to be running out of steam. 2021's all-time high seems a long way away now, with shares nearly 60% lower and back at 2018 levels.