A ticker symbol is a unique series of letters that represents a publicly traded company on a stock exchange. For example, AAPL refers to Apple Inc., while TSLA represents Tesla. When entering a quote search, using the correct ticker ensures you're viewing data for the right company, especially when names are similar or when multiple companies operate in the same industry. Tickers are standardized within each exchange, making it easier to pull up quotes, historical data, and charts efficiently.