Critical Holdings Berhad (0291)

Overview

China Resources Beer (Holdings) Company Limited is a forefront entity in the Chinese beer market, focusing on the production, distribution, and sale of beer products across Mainland China. Established as China Resources Enterprise, Limited in 1965 and having undergone a strategic rebranding to China Resources Beer (Holdings) Company Limited in October 2015, this corporation has cemented its reputation in the beverage industry. The company operates as a key subsidiary of China Resources (Holdings) Company Limited, ensuring a robust backing and strategic alignment with one of China's largest conglomerates. Headquartered in Wan Chai, Hong Kong, China Resources Beer has managed to carve out a significant market share in the competitive Chinese beer market, offering a diverse range of beer products that cater to a wide palette of consumer tastes and preferences.

Products and Services

The product portfolio of China Resources Beer (Holdings) Company Limited is characterized by a wide selection of beer brands that cater to different market segments and consumer tastes. Each brand within the company's portfolio aligns with its strategy of diversity and quality, ensuring a lasting impression on its consumers. Notable brands include:

• Nong Li: Known for its traditional appeal, the Nong Li brand captures the essence of China's rich cultural heritage, offering a beer experience that resonates with both local and international consumers seeking authentic flavors.
• Li: This brand stands out for its crisp and refreshing taste, targeting consumers who prefer light beer with a smooth character, making it a popular choice for casual gatherings and dining occasions.
• Löwen Fruit Beer: Catering to a niche market, Löwen Fruit Beer combines traditional beer brewing techniques with the infusion of fruit flavors, presenting a unique drinking experience for those looking for an innovative twist on classic beer.
• Snow Draft Pure Malt Beer: As part of the globally recognized Snow brand, the Snow Draft Pure Malt Beer is crafted using premium malt, offering a rich and full-bodied taste, which positions it as a premium offering within the China Resources Beer portfolio.
• Snow Xiao Pi Qi: This brand specifically targets the younger demographic, with a marketing mix that emphasizes fun, youthfulness, and an outgoing lifestyle, making it a vibrant addition to the company's robust lineup.