Advantage Solutions Inc. (ADVWW)

Overview

Advantage Solutions Inc. is a recognized provider of integrated business solutions to consumer goods manufacturers and retailers, servicing clients across North America and internationally. The company has established a strong reputation through its comprehensive suite of services designed to cater to both the sales and marketing needs of its clients. Initially founded in 1987 as Karman Holding Corp., the company underwent a significant rebranding in March 2016, adopting its current name, Advantage Solutions Inc., which reflects its broader commitment to providing strategic advantages to its customers. With its headquarters located in Clayton, Missouri, Advantage Solutions Inc. continues to expand its reach and influence in the industry, driven by its commitment to innovative solutions and client-centric services.

Products and Services

Advantage Solutions Inc. organizes its offerings into two main segments: Sales and Marketing.

• Sales Segment

This segment focuses on providing a range of brand-centric services designed to enhance the relationship between manufacturers and retailers. These services include:

• Headquarter Relationship Management: Fostering strong relationships between brands and retail headquarters to ensure seamless operations and promotions.
• Analytics, Insights, and Intelligence: Delivering data-driven insights to inform strategy and optimize performance.
• Brand-centric Merchandising Services: Enhancing brand presence and visibility within retail environments.

Additionally, the sales segment offers retailer-centric services, aiming to maximize the efficiency and impact of in-store activities. These services comprise:

• Retailer-centric Merchandising: Customized merchandising solutions tailored to specific retailer needs and environments.
• In-store Media Services: Creating compelling in-store advertising and promotional media to engage shoppers and drive sales.
• Marketing Segment

This segment includes a broad suite of services designed to connect brands with consumers and enhance the overall shopping experience. Services under this segment encompass:

• Shopper and Consumer Marketing: Targeted marketing strategies that address the needs and behaviors of consumers, aiming to boost engagement and loyalty.
• Brand Experiential Services: Creating immersive brand experiences that foster meaningful connections with consumers.
• Retail Experiential and Private Label Services: Customized experiential marketing solutions for retailers, including the development and promotion of private label brands.
• Digital Marketing, and Digital Media and Advertising Services: Leveraging digital platforms to amplify brand presence, engage target audiences, and drive digital conversions.