In the closing of the recent trading day, American Eagle Outfitters (AEO) stood at $12.86, denoting a -1% move from the preceding trading day.
“When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”
In the most recent trading session, American Eagle Outfitters (AEO) closed at $12.58, indicating a +1.13% shift from the previous trading day.
American Eagle Outfitters (NYSE: AEO) surged by 23.5% on August 4, 2025, but has since retreated by 7% intraday at the time of this writing. Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500's modest 1.2% increase.
American Eagle Outfitters (AEO) concluded the recent trading session at $12.02, signifying a -9.49% move from its prior day's close.
Zacks.com users have recently been watching American Eagle (AEO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
American Eagle's stock price rose Monday after President Trump praised the company's controversial ad featuring actress Sydney Sweeney.
American Eagle (AEO) shares soared Monday as the president applauded its recent ad campaign with actress Sydney Sweeney.
In a marketing video for American Eagle, Sweeney dons a pair of the brand's jeans and a denim jacket and makes a pun on the words “jeans” and “genes.” “Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.
American Eagle (NYSE: AEO) stock soared 22% on Monday after President Donald Trump praised the company's latest marketing campaign featuring actress Sydney Sweeney.
American Eagle Outfitters Inc (NYSE:AEO) has been engulfed in controversy since releasing its new denim campaign with actress Sydney Sweeney, which ignited a retail trading frenzy and volatility.
Trump's approval came after the "Euphoria" and "White Lotus" actress revealed that she is a registered Republican voter.