Shares of e.l.f. are on pace for their highest single-day return since the company went public back in 2016, up approximately 25% as of 2:30 EST trading on May 29.
E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.
Cosmetics company E.l.f. Beauty said it plans to charge $1 more for its items beginning August 1 in response to tariffs.
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro uncertainty, analysts say.
elf Beauty Inc (NYSE:ELF) is surging 31.1% to $118.63, after announcing a $1 billion acquisition of Rhode, the skincare brand founded by Hailey Bieber.
Shares in elf Beauty Inc (NYSE:ELF) surged 25% after it snapped up Hailey Bieber's skincare brand, Rhode, in a deal that could reach $1 billion. The company, launched in 2022 and named after her middle name, has grown quickly through online popularity and TikTok buzz, generating over $200 million in sales in the past year.
e.l.f. Beauty, Inc. (NYSE:ELF ) Q4 2025 Earnings Conference Call May 28, 2025 4:30 PM ET Company Participants KC Katten - Vice President of Corporate Development and Investor Relations Tarang Amin - Chairman and Chief Executive Officer Mandy Fields - Senior Vice President and Chief Financial Officer Conference Call Participants Olivia Tong - Raymond James Dara Mohsenian - Morgan Stanley Jungwon Kim - TD Cowen Susan Anderson - Canaccord Genuity Corp. Korinne Wolfmeyer - Piper Sandler & Co. Andrea Teixeira - JPMorgan Chase & Co. Anna Lizzul - Bank of America Peter Grom - UBS Sydney Wagner - Jefferies Mark Altschwager - Robert W. Baird & Co. Bonnie Herzog - Goldman Sachs Group, Inc. Rupesh Parikh - Oppenheimer & Co. Inc. KC Katten Thank you for joining us today to discuss e.l.f.
Rhode h launched in 2022 and gained popularity with TikTok viral products such as its $18 "peptide lip treatments."
E.l.f. Beauty (ELF) came out with quarterly earnings of $0.78 per share, beating the Zacks Consensus Estimate of $0.73 per share. This compares to earnings of $0.53 per share a year ago.
Cosmetics maker announces an agreement to acquire Rhode, a beauty and skincare brand founded by influencer, entrepreneur and model Hailey Bieber, for $1 billion.
e.l.f. Beauty (NYSE:ELF) announced on Wednesday that it has signed a definitive agreement to acquire rhode, the fast-growing, multi-category lifestyle beauty brand founded by Hailey Rhode Bieber, alongside its Q4 earnings for the fiscal quarter ending March 2025. Shares of ELF closed down over 1% Wednesday afternoon, before the news was announced.
Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.