Flair Writing Industries Ltd. (FLAIR)

Overview

Flair Writing Industries Limited specializes in the manufacturing and sale of writing instruments within India. Established in 1976 and headquartered in Mumbai, the company caters to both domestic and international markets. It has developed a comprehensive product portfolio under several reputable brands such as Flair, Hauser, Pierre Cardin, Flair Creative, Flair Houseware, and the ZOOX. Over the years, Flair Writing Industries Limited has extended its offerings beyond writing instruments to include a variety of stationery products and houseware goods, reflecting its commitment to diversification and servicing a broader market spectrum.

Products and Services

• Writing Instruments: The core product range encompassing ball, fountain, gel, roller, and metal pens. These products cater to a wide audience, from students to professionals, highlighting the company's focus on quality and design versatility.
• Stationery Products: This category includes mechanical pencils, highlighters, correction pens, markers, gel crayons, and kids' stationery kits. Also offered are art supplies such as watercolors, crayons, sketch pens, along with essential school and office supplies like erasers, wooden pencils, geometry boxes, fine liners, sharpeners, and scales. These offerings demonstrate the company's commitment to supporting educational and professional activities.
• Refills: Ensuring the longevity of their writing instruments, the company provides refills for pens and pencils. This not only aligns with sustainability efforts by reducing waste but also emphasizes customer value and satisfaction.
• Calculators: Extending beyond writing and stationery products, Flair also markets calculators under its brand umbrella. These are essential tools in both educational and professional settings, showcasing the company’s expansion into electronic accessories.
• Houseware Products: The company offers a broad selection of houseware items, including casseroles, bottles, storage containers, serving solutions, cleaning solutions, and basket and paper bins. This diversification into houseware underlines Flair's ambition to cater to the broader needs of its customers' households.