A year ago, Google faced the prospect of being dismantled. Today, artificial intelligence (AI) and a new court judgment has helped it avoid this fate.
The European Commission announced this week that it's fining Google €2.95 billion (just under $3.5 billion).
European Union regulators on Friday hit Google with a 2.95 billion euro ($3.5 billion) fine for breaching the bloc's competition rules by favoring its own digital advertising services, marking the fourth such antitrust penalty for the company.
Google, now part of Alphabet (NASDAQ: GOOG), was founded in 1988 by Sergey Brin and Larry Page.
The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favoring its own advertising services, despite President Donald Trump's warnings not to target US big tech.
The case comes after a US judge gave Google a light punishment for operating an illegal monopoly in online search.
Alphabet's Google was hit with a 2.95-billion-euro ($3.45 billion) EU antitrust fine on Friday for anti-competitive practices in its lucrative adtech business, marking its fourth penalty in its decade long fight with EU competition regulators.
European Union officials accused the American tech giant of using its size and dominance to undercut rivals in the online advertising market.
The bloc's antitrust regulators say the search giant may need to divest parts of its business.
Alphabet this week added $230 billion to its market cap after avoiding a breakup in a landmark antitrust case brought by the U.S. Department of Justice in 2020. President Donald Trump congratulated Google CEO Sundar Pichai on his company's Tuesday antitrust penalties ruling, which came in lighter-than-expected and caused Alphabet shares to jump.
Alphabet shares surge after a court ruling spares Chrome divestiture, easing DOJ pressure and lifting investor sentiment.
Alphabet Inc.'s favorable antitrust ruling secures Chrome and Android, preserving its dominant ecosystem and future growth drivers. Despite some new requirements to share data with competitors, the core business threat is related to new AI-oriented players not other browsers. Still, GOOG is well-equipped to adapt. GOOG's financials remain robust, with double-digit revenue growth and a forward EV/EBITDA of just 14.2x, indicating undervaluation.