First Hotels AB (HOTEL)

Overview

Grupo Hotelero Santa Fe, S.A.B. de C.V., established in 2006 and headquartered in Mexico City, Mexico, specializes in the acquisition, development, and operation of both beach and urban hotels across Mexico. Operating through three primary segments: Urban Services, Resort Services, and Operator and Holding, the company boasts a diverse portfolio of 27 hotels. These establishments are marketed under its proprietary brands—Krystal Grand, Krystal Hotels & Resorts, Krystal Beach, and Krystal Urban—as well as through licensed partnerships with internationally recognized brands such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites. Grupo Hotelero Santa Fe's strategic mix of own brands and licensed affiliations allows it to cater to a wide range of customer preferences and market segments, further strengthening its presence in Mexico's competitive hospitality industry.

Products and Services

• Urban Services

The Urban Services segment of Grupo Hotelero Santa Fe focuses on the development and operation of hotels located in key cities across Mexico. These properties are strategically situated in business and commercial districts, catering to both business and leisure travelers seeking convenient urban accommodations. The Krystal Urban brand is a notable part of this segment.

• Resort Services

In the Resort Services segment, the company operates hotels and resorts primarily situated in some of Mexico’s most desirable beach destinations. This division is designed to cater to tourists and vacationers looking for a tranquil escape or an adventurous holiday by the sea. The Krystal Grand, Krystal Hotels & Resorts, and Krystal Beach brands are central to this segment, offering a range of experiences from luxury to family-friendly accommodations.

• Operator and Holding

Under the Operator and Holding segment, Grupo Hotelero Santa Fe provides comprehensive hotel management services for its own properties as well as for third-party hotel owners. This includes everything from operations management to marketing and sales, leveraging the company’s extensive experience and infrastructure to enhance hotel performance and profitability. Additionally, this segment oversees the strategic direction and financial health of the company's diverse hotel portfolio.

• Licensed Brand Operations

Grupo Hotelero Santa Fe collaborates with renowned international hotel brands such as Hilton, Hilton Resorts, Hilton Garden Inn, and Hampton Inn & Suites to offer a wider range of hospitality options. These partnerships allow the company to attract a broader audience by providing internationally recognized hotel experiences within Mexico, enriched with local flair and hospitality.