Kimberly-Clark Corporation (KMBC)

Overview

Kimberly-Clark Corporation is a prominent manufacturer and marketer of personal care and consumer tissue products in the United States. Operating since 1872, the company has grown to include a comprehensive range of products marketed both domestically and internationally. Kimberly-Clark runs its operations through three main segments: Personal Care, Consumer Tissue, and K-C Professional. Each segment caters to different market needs, ranging from individual care products to professional-grade supplies. Headquartered in Dallas, Texas, Kimberly-Clark is committed to providing high-quality products under well-known brand names, utilizing direct sales and e-commerce platforms to reach a broad audience, including supermarkets, warehouses, department stores, and facilities requiring commercial-grade supplies.

Products and Services

The company's diverse product portfolio is distributed across its three operating segments, offering solutions for personal hygiene, household use, and professional environments.

• Personal Care: This segment includes a wide array of products aimed at improving personal hygiene and comfort. Disposable diapers, training and youth pants, swimpants, and baby wipes cater to infants and young children under brands like Huggies and Pull-Ups. Feminine and incontinence care products including Kotex and Poise offer solutions for women and adults facing incontinence, respectively. Thinx provides reusable underwear options, while products like GoodNites and DryNites are tailored for nighttime use for children. Brands such as Depend and Plenitud offer support for adults, underscoring Kimberly-Clark’s commitment to addressing a wide range of personal care needs.
• Consumer Tissue: This segment produces everyday household essentials including facial and bathroom tissues, paper towels, napkins, and related products. Well-known brands like Kleenex, Scott, and Cottonelle serve consumers' needs for softness, strength, and hygiene. Other brands under this segment include Viva, Andrex, Scottex, and Neve, each catering to different consumer preferences and standards across various regions and markets.
• K-C Professional: Aimed at the business and industrial sectors, this segment offers wipers, tissues, towels, apparel, personal protective equipment, soaps, and sanitizers. Brands like WypAll, Kimtech, and KleenGuard provide professional-grade solutions for workplace hygiene and safety. This segment not only underscores the company’s versatility in product offerings but also its commitment to supporting businesses in maintaining clean and safe environments for their employees and customers alike.

In addition to the segments above, Kimberly-Clark leverages direct sales and e-commerce channels to distribute products directly to a variety of retail outlets, including supermarkets, mass merchandisers, and department stores, as well as through distributors catering to away-from-home facilities like manufacturing plants, lodging, and public facilities. This broad distribution strategy ensures that Kimberly-Clark products are widely available to meet the needs of diverse consumer bases and professional environments alike.