That's the opinion of restaurant-industry experts in respect to a new offering that McDonald's MCD, -1.27% rolled out nationwide on Tuesday. The $5 combo includes a McDouble cheeseburger or McChicken sandwich, a four-piece order of Chicken McNuggets, a small order of french fries and a small soft drink.
McDonald's (MCD) reported second-quarter earnings and revenue that fell short of Wall Street expectations, as higher menu prices only partially offset decreased foot traffic. This resulted in a decline in same-store sales for the first time since the pandemic began, highlighting challenges even as the company introduced budget-friendly options like the $5 meal deal.
McDonald's says that high prices have contributed to its falling sales. Global comparable sales dropped 1%.
McDonald's Corporation (NYSE:MCD ) Q2 2024 Earnings Conference Call July 29, 2024 8:30 AM ET Company Participants Mike Cieplak - Investor Relations Chris Kempczinski - Chairman and Chief Executive Officer Joe Erlinger - President, McDonald's USA Ian Borden - Executive Vice President, Global Chief Financial Officer Conference Call Participants John Ivankoe - JPMorgan David Palmer - Evercore ISI Brian Harbour - Morgan Stanley David Tarantino - Robert W. Baird Sara Senatore - Bank of America Dennis Geiger - UBS Jeffrey Bernstein - Barclays Eric Gonzalez - KeyBanc Capital Markets Lauren Silberman - Deutsche Bank Brian Bittner - Oppenheimer Jake Bartlett - Truist Securities Jon Tower - Citi Operator Hello and welcome to McDonald's Second Quarter 2024 Investor Conference Call.
McDonald's (MCD) second-quarter U.S. comps have been hurt by the decline in guest counts, though this has been somewhat balanced by higher average checks thanks to strategic menu price increases.
McDonald's executives acknowledged during an earnings call Monday that diners consider the company's prices too high, and said they are taking a "forensic approach" to evaluating prices. Amid a broader consumer pullback and increasing prices, fast food chains have had a difficult time drawing in lower income diners.
McDonald's sales fell for the first time since 2020 as lower-income consumers stayed home. The fast food giant released quarterly earnings Monday (July 29) showing a 1% dip in sales, with management saying the company is feeling the same pressures as much of the quick-service restaurant (QSR) market.
The headline numbers for McDonald's (MCD) give insight into how the company performed in the quarter ended June 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.
Persistent inflation has caused consumers to shift to affordable food options at home, leading chains like McDonald's and others to launch several meal deals to boost customer traffic.
McDonald's NYSE: MCD Q2 results weren't awesome, but the miss was slim compared to the consensus estimates, and revision trends suggest the market was secretly expecting worse. All but one analyst lowered their revenue and earnings estimate over the past quarter, leading the whisper figure to be well below the consensus.
McDonald's (MCD) second-quarter earnings fell short of analysts' estimates Monday as lower foot traffic drove comparable store sales down from last year's levels.
McDonald's (MCD) came out with quarterly earnings of $2.97 per share, missing the Zacks Consensus Estimate of $3.08 per share. This compares to earnings of $3.17 per share a year ago.