Summary
MediaCo: Repositioning Itself As A Major Multicultural Platform
MediaCo's repositioning through the Estrella Media acquisition helps it diversify its revenue stream to include content distribution, digital streaming, and video-on-demand, in addition to spot advertising. The media industry remains fiercely competitive from new media sources like social networks, telecom companies, and streaming services. The revenue synergies are astounding as it more than doubled MediaCo's sales while assets have also increased significantly and there is potential for cost synergies too.
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Mediaco Holding Inc. Profile
| Media Industry | Communication Services Sector | Alberto Rodriguez CEO | NASDAQ (CM) Exchange | 58450D104 CUSIP |
| US Country | 407 Employees | - Last Dividend | - Last Split | 6 Jan 2020 IPO Date |
Overview
MediaCo Holding Inc., established in 2019, is a company that specializes in ownership and operation of radio stations and advertising displays across the United States, with a stronghold in the New York City area. Its main operations involve two significant radio stations, WQHT-FM and WBLS-FM, which are a pivotal part of the New York City’s media landscape. Additionally, MediaCo extends its expertise into the advertising domain, leveraging bulletins, posters, and digital billboards across multiple states, including Georgia, Alabama, South Carolina, Florida, Kentucky, West Virginia, and Ohio. The company is well-positioned in New York, New York, where its headquarters are located, serving as a critical player in the media and advertising sector.
Products and Services
- Radio Station Operations
- Advertising Displays
- Digital Advertising
- Events and Sponsorships
MediaCo Holding Inc. owns and operates two key radio stations in the New York City area, WQHT-FM and WBLS-FM. These stations are widely respected for their impactful reach within one of the largest radio markets in the United States, broadcasting a mix of music, news, and entertainment tailored to diverse audiences.
The company has a robust presence in the advertising industry, owning and operating various forms of advertising displays. These include bulletins, posters, and digital billboards located strategically across several states such as Georgia, Alabama, South Carolina, Florida, Kentucky, West Virginia, and Ohio. This wide array of advertising mediums allows for impactful marketing and visibility for clients in numerous key markets.
Recognizing the importance of digital platforms in today’s advertising landscape, MediaCo offers comprehensive digital advertising solutions. These services aim to leverage the internet and digital technologies to ensure maximum visibility and engagement for advertisers targeting the digital-savvy audience.
MediaCo extends its services to include event management and sponsorship opportunities, which encompass ticket sales, licensing, and syndication services. This allows the company to offer versatile and comprehensive marketing solutions that go beyond traditional mediums to include experiential events that engage with audiences on a more personal level.
Contact Information
