Mobivity Holdings Corp. (MFON)

Overview

Mobivity Holdings Corp. is a pioneer in the marketing and data analytics industry, focusing primarily on leveraging data from point of sale systems (POS) and mobile devices to foster national and localized marketing campaigns across the United States. Through its innovative Recurrency platform, Mobivity unlocks the potential of transactional data, converting customer interactions into valuable insights for actionable and attributable marketing strategies. With its base in Chandler, Arizona, Mobivity not only captures and normalizes transaction data across various POS systems used by restaurants and retailers but also provides a suite of services including a digital wallet for dynamic offers, and utilizes artificial intelligence to enhance customer profiling. The company's services extend to transforming conventional receipt messages and SMS communications into powerful marketing tools, utilising the data for pricing optimizations and effectively guiding marketing campaigns. Additionally, through the Belly loyalty solution, Mobivity enhances customer engagement by introducing a digital rewards platform. The firm markets its comprehensive services via direct sales, resellers, agents, and online platforms, offering an integrated solution for businesses seeking to refine their consumer engagement and marketing efforts.

Products and Services

• Recurrency Platform

  The cornerstone of Mobivity's offerings, the Recurrency platform, mines POS and mobile data to transform everyday transactions into rich, actionable insights. This service integrates with a broad array of POS systems, ensuring seamless data capture and normalization. Its capabilities extend to leveraging AI for creating detailed customer profiles, both known and anonymous, which are essential for personalized marketing and customer engagement strategies.

• Digital Wallet for Offers and Promotions

  Facilitating dynamic promotional offerings, Mobivity's digital wallet solution empowers businesses to manage and distribute compelling offers directly to customer devices. This not only enhances customer experience but also drives engagement and loyalty by providing personalized incentives.

• Data-Driven Receipt Messaging

  By turning traditional receipt messages into customized marketing communications, Mobivity adds value to every transaction. This service personalizes the checkout experience and leverages previously untapped real estate on receipts for promotional messaging, reinforcing brand messages or pushing specific offers based on the transactional data.

• Enhanced SMS Marketing

  Mobivity redefines SMS, MMS, and RCS communications by infusing these channels with data-driven capabilities. This approach transforms standard text messaging into a vibrant, interactive marketing tool that resonates with the mobile-first consumer, enabling businesses to send targeted messages and offers.

• Artificial Intelligence and Data Analytics

  Using AI, Mobivity provides businesses with insights derived from normalized transactional data. These insights include customer behavior patterns, pricing optimization suggestions, and personalized marketing campaign guidance, helping companies to make informed decisions and tailor their strategies to meet customer needs and preferences effectively.

• Belly Loyalty Solution

  Mobivity introduces Belly, a digital loyalty solution designed to enhance customer engagement through a user-friendly app and digital pad. This platform awards points for purchases which can be redeemed for rewards, encouraging repeat business and fostering a deeper connection between brands and their customers.