Mirriad Advertising plc (MMDDF)
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MMDDF Chart
Mirriad plummets as trading update reveals revenues remain subdued
Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) shares fell 29.5% to 0.006p after the virtual product placement company said it expects to report full-year revenue of approximately £200,000 generated in the second half of the year. This means the whole of 2025 saw around £0.4 million of turnover, down 73% compared to the £1.5 million reported for 2024, although recognising some additional income is expected before the year-end.
Mirriad jumps 11% after Zeus takes near 9% stake
Shares in Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) rose 11% after a regulatory filing revealed that Zeus Investment Management has acquired a significant stake in the company. According to a disclosure released on Friday, Zeus now holds 1.5 billion shares, representing 8.78% of Mirriad's voting rights.
Mirriad Advertising agrees £1.5m emergency fundraise at heavy discount, with shareholder approval needed
Mirriad Advertising PLC (AIM:MIRI, OTCQX:MMDDF) has raised £1.5 million through a placing of 15 billion new shares at a heavily discounted price of 0.01p per share. Shares in the company fell 40% on Wednesday on the news, down more than 95% since the end of April, when a potential takeover collapsed and the company warned it may soon run out of money and could enter administration within days unless fresh funding is secured.
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Mirriad Advertising plc Profile
| Media Industry | Communication Services Sector | Mr. Stephan Beringer CEO | OTC PINK Exchange | GB00BF52QY14 ISIN |
| GB Country | 88 Employees | - Last Dividend | - Last Split | - IPO Date |
Overview
Mirriad Advertising plc specializes in offering innovative in-video advertising solutions across a wide range of markets including the United Kingdom, the United States, China, and India. Established in 2015 and headquartered in London, United Kingdom, the company has developed a niche in integrating advertising content seamlessly into pre-existing video footage. This unique approach allows broadcasters, advertisers, brand owners, and agencies to insert digital adverts such as signage, products, or video clips into video content, enhancing viewer engagement while maintaining the integrity of the original content.
Products and Services
- In-Video Advertising
- Bespoke Brand Integration
- Analytical and Reporting Tools
Mirriad’s flagship service revolutionizes traditional advertising by inserting digital advertisements directly into video content. This technology allows brands to place their products, logos, or other promotional materials seamlessly within movies, TV shows, music videos, and other pre-existing video content. The inserted ads are made to blend in naturally with the surroundings, ensuring a non-intrusive viewer experience that enhances engagement and recall rates.
Aside from standard in-video advertising, Mirriad offers tailored brand integration solutions. This service is designed for advertisers seeking a deeper connection with their audience through custom, contextually relevant ad placements within videos. By analyzing the content and the viewership data, Mirriad identifies optimal moments for brand exposure, ensuring that advertisements are not only seen but are also contextually resonant with the audience, thereby increasing brand recognition and favorability.
To complement its in-video advertising services, Mirriad provides comprehensive analytical and reporting tools for advertisers and content creators. These tools offer insights into ad performance, viewer engagement, and brand impact metrics. By leveraging data analytics, clients can optimize their advertising strategies for higher efficiency and effectiveness, ensuring that their in-video advertisements achieve the desired outcomes in terms of audience reach and engagement.
