NIKE Unveils Additional Alliance for 12 Years With NBA & WNBA
NKE announces a 12-year extension of merchandising and marketing with the NBA and WNBA. The company has been strengthening its investment in the WNBA.
Nike extends jersey deal with NBA and WNBA
Nike Inc (NYSE:NKE, ETR:NKE) signed a 12-year global agreement to remain the exclusive provider of on-court kits for the teams of the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA). The renewal follows the eight-year global outfitting, merchandising, marketing and content partnership struck in 2015 that was estimated to have cost the sportswear group around $1 billion in return for having its logo on an NBA or WNBA jersey for the first time.
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Nike is a great business going through a temporary rough patch.
Nike renews uniform partnership with NBA, WNBA as NFL opens bidding process to competitors
Nike will be the exclusive uniform provider for the NBA and WNBA for another 12 years. The sneaker giant, which also designs uniforms for the MLB and NFL, has shored up its relationship with one of its most important allies as it struggles with falling sales and looks to hang on to its contract with the NFL.
Bear of the Day: NIKE (NKE)
NIKE, Inc. NKE is in a turnaround mode as revenue has fallen. This Zacks Rank #5 (Strong Sell) is expected to see earnings fall, as well, by the double digits in fiscal 2025.
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Nike's new CEO Elliott Hill knows the core business back to front, says Jim Cramer
'Mad Money' host Jim Cramer looks at what Nike's new CEO means for the company's future.
Jim Cramer on what Nike would need for a comeback
'Mad Money' host Jim Cramer looks at what Nike's new CEO means for the company's future.
Nike is still a good long-term opportunity, says Rockland Trust's Karl Farmer
Karl Farmer, Rockland Trust vice president and portfolio manager. joins 'Power Lunch' to discuss whether he expects the markets to be able to maintain its momentum.
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The company is undergoing a change in management at the top, which could have enormous implications for shareholders.
