Outbrain Inc. (OB)

Overview

Outbrain Inc. is a premier technology platform that serves as a bridge connecting advertisers and media owners with their target audiences, thereby driving significant business outcomes across the globe. The company has crafted a niche for itself by offering a comprehensive range of solutions designed for media owners to enhance content discovery on their sites and maximize monetization. Headquartered in New York, New York, and established in 2006, Outbrain stands out for its innovative contribution to the digital advertising sphere, leveraging an array of technological solutions and AI-driven platforms to foster engagement, content recirculation, and improved revenue streams for its partners worldwide.

Products and Services

• Media Owner Solutions

  Outbrain offers a wide array of solutions tailored for media owners, including tools to aid in content discovery, engagement, and monetization on their platforms. This suite enhances audience recirculation and offers various monetization opportunities, leveraging proprietary technology like Keystone by Outbrain for ad server optimization.

• Onyx by Outbrain

  A branding platform that offers publishers and advertisers a unique technology to foster brand awareness and engagement through customized content experiences.

• AI Platform

  Outbrain's artificial intelligence platform provides customized experiences to users, powered by predictive engines that tailor content and advertisements to individual preferences, ensuring higher engagement rates.

• Video Experiences

  The company delivers compelling video experiences aimed at both publisher audience development and advertiser objectives, incorporating formats like outstream video and contextual pre-roll video for an engaging viewer experience.

• Editorial Experience Promotion Tools

  Outbrain provides tools and services for media partners to promote organic editorial content, thereby enhancing audience engagement, content recirculation, and unlocking new monetization avenues.

• Advertising Solutions for Advertisers

  Outbrain's advertising solutions bridge the gap between advertisers and their desired audience segments. The offerings include a variety of ad experiences such as standard native ads, carousel, app install ads, high-impact display, and more. Coupled with AI-powered prediction engines, these solutions help advertisers optimize their campaigns to achieve specific business outcomes.

• Conversion Bid Strategy Tool

  This tool leverages engagement data and machine learning to tailor bid strategies, optimizing each campaign to meet the advertiser's goals efficiently.

• Data and Targeting Offerings

  Outbrain offers comprehensive targeting solutions based on consumer interest segments, employing complex algorithms that predict audience characteristics based on contextual and interest data to deliver tailored ad experiences.

• Outbrain Platform

  A cornerstone of Outbrain's service offering, this platform enables advertisers to fine-tune their campaign strategies focusing on engagement, goal optimization, and measurement of business outcomes, supported by a full-stack buying solution.