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Planet Fitness (PLNT) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
The shares of Planet Fitness Inc (NYSE:PLNT) are up 3.1% before the bell, after TD Cowen upgraded the recreation stock to "buy" from "hold" and raised its price target to $92 from $66.
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Planet Fitness (PLNT) shares rose in intraday trading Monday following an upgrade from Jefferies, which was optimistic about new leadership and the potential gain in the number of franchises for the gym operator.
Jefferies analysts upgrade the gym stock to Buy from Hold and boost their price target to $100 from $62.
Planet Fitness (PLNT) focuses on strategic pricing adjustments to drive membership growth. However, a lack of effective advertising campaigns is a concern.