Prada S.p.A. (PRDSF)
OTC PINK OTC PINK Primary Summary
Exclusive: Prada to launch $930 ‘Made in India' sandals after backlash
Prada will make a limited-edition collection of sandals in India inspired by the country's traditional footwear, selling each pair at around 800 euros ($930), Prada senior executive Lorenzo Bertelli told Reuters, turning a backlash over cultural appropriation into a collaboration with Indian artisans.
Prada's Versace parts ways with Chief Creative Officer Dario Vitale
Versace's creative director Dario Vitale is leaving the brand after only months in the role, the Italian fashion company said on Thursday.
Prada: The Stock That Stands Out In The Luxury Industry
Prada S.p.A. is rated a solid Buy, offering superior growth and a cheaper valuation than luxury peers despite recent market skepticism. Key uncertainties include the Versace acquisition's integration, given Versace's stagnant revenue and operating losses, but successful turnaround could unlock significant value. Miu Miu's explosive growth—41% YoY in nine months—offsets Prada's modest brand decline and demonstrates management's brand-building capabilities.
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Prada S.p.A. Profile
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Mr. Andrea Guerra CEO | OTC PINK Exchange | IT0003874101 ISIN |
| IT Country | 15,216 Employees | 8 May 2025 Last Dividend | - Last Split | - IPO Date |
Overview
Prada S.p.A., a prestigious entity in the luxury goods industry, stands out for its meticulous craftsmanship and innovative designs in leather goods, footwear, and ready-to-wear products. With a rich heritage dating back to 1913, the company has made its mark globally under the visionary leadership of its founders. Headquartered in Milan, Italy, Prada has expanded its reach worldwide, operating through a mix of owned and franchised stores, alongside strong e-commerce platforms, department stores, independent retailers, and e-tailers. The company is a subsidiary of Prada Holding S.p.A., showcasing a robust corporate structure that supports its international operations and upholds its heritage of luxury and excellence.
Products and Services
Prada S.p.A. offers a diverse range of products and services across multiple sectors under distinct brand names, each with its unique identity and market positioning:
- Prada: Renowned for its luxury line of leather goods, footwear, and ready-to-wear products, Prada represents the pinnacle of Italian craftsmanship and innovation in design. This brand caters to a high-end market, setting trends in the fashion industry.
- Miu Miu: Predominantly targeting a younger demographic, Miu Miu is celebrated for its avant-garde style and provocative designs. This brand offers an alternative to the classic elegance of Prada through its unique apparel and accessories.
- Church's: With a legacy in crafting high-quality footwear, Church's specializes in traditional English shoes. This brand combines timeless design with modern luxury, appealing to discerning consumers seeking excellence in craftsmanship.
- Car Shoe: Known for the iconic driving shoe, Car Shoe merges functionality with style. This brand is synonymous with comfort, offering durable and stylish footwear options.
- Marchesi 1824: Diversifying beyond fashion, Prada operates in the food sector under the Marchesi 1824 brand, delivering exquisite culinary experiences that reflect the quality and elegance associated with the Prada name.
- Luna Rossa: Embarking on a venturesome journey, Prada extends its brand into the sailing races business under the Luna Rossa brand. This initiative underscores the company’s commitment to embracing passion and innovation beyond the traditional fashion and luxury goods market.
- Eyewear and Fragrances: Under licensing agreements, Prada delves into the eyewear and fragrances sector, offering high-quality products that encapsulate the essence of luxury and sophistication inherent in the Prada brand. These products further expand the company's portfolio, reaching a wider audience seeking branded luxury accessories and perfumes.
- Real Estate Business: Prada S.p.A. engages in the real estate business, showcasing the company’s diversified interests and investments outside of fashion. This facet of the company underlines its dynamic approach to business and wealth generation.
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