Rocky Brands Inc. (RCK)
XFRA 
Summary
RCK Chart
Rocky Brands Is Still Performing, But Q4 Will Definitely Show Tariff Impacts
Rocky Brands, Inc. delivered strong Q3 '25 results, with broad-based revenue growth and significant gross margin expansion, especially in Muck and XTRATUF brands. RCKY's gross margin gains are largely due to price increases and FIFO accounting, but these benefits are expected to reverse in Q4 '25 due to tariffs. Despite positive brand momentum and debt reduction, concerns remain over tariff impacts, slow inventory turnover, and reliance on pricing rather than volume growth.
Rocky Brands, Inc. (RCKY) Q3 2025 Earnings Call Transcript
Rocky Brands, Inc. (NASDAQ:RCKY ) Q3 2025 Earnings Call October 28, 2025 4:30 PM EDT Company Participants Jason Brooks - Chairman, CEO & President Thomas Robertson - COO, CFO & Treasurer Conference Call Participants Cody McAlester Janine Hoffman Stichter - BTIG, LLC, Research Division Jonathan Komp - Robert W. Baird & Co. Incorporated, Research Division Presentation Operator Good afternoon, ladies and gentlemen, and thank you for standing by.
Rocky Brands Is A Compelling Play
Rocky Brands is upgraded from 'hold' to 'buy' as operational improvements and growth prospects emerge. RCKY's retail segment is thriving, with strong e-commerce and brand momentum, offsetting wholesale challenges and driving revenue growth. Management is mitigating tariff impacts through strategic sourcing, cost controls, and price increases, positioning RCKY competitively.
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Rocky Brands Inc. Profile
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Jason S. Brooks CEO | XFRA Exchange | US7745151008 ISIN |
| US Country | 2,530 Employees | 1 Dec 2025 Last Dividend | - Last Split | 3 Feb 1993 IPO Date |
Overview
Rocky Brands, Inc., originally known as William Brooks Shoe Co., is a prominent enterprise that has been contributing to the footwear and apparel market since its inception in 1932. Based in Nelsonville, Ohio, the company has carved a niche for itself in both the national and international markets. Its business operations are segmented into Wholesale, Retail, and Contract Manufacturing, through which it offers a wide range of products. Rocky Brands is not just limited to a conventional consumer base; it extends its product offerings to various sectors including outdoor enthusiasts, industrial and construction workers, hospitality workers, military personnel, and more. The versatility and breadth of its product lines, combined with a multifaceted distribution network, underscore the company’s commitment to quality, innovation, and customer service.
Products and Services
Rocky Brands, Inc. has developed a diversified portfolio to cater to myriad customer needs across different sectors. Here's a breakdown of its key offerings:
- Footwear and Apparel: The core products under Rocky Brands’ umbrella are designed to meet the needs of various groups including outdoor enthusiasts, industrial and construction workers, hospitality industry workers, and more. This segment includes rugged outdoor footwear, work boots, and casual shoes along with complementary apparel items.
- Wholesale Distribution: Through its Wholesale segment, Rocky Brands distributes its products to a wide array of retail locations. This includes sporting goods stores, outdoor retailers, independent shoe retailers, and more, leveraging an extensive distribution network to reach a broad customer base.
- Retail Sales: The company directly sells to consumers through several websites such as rockyboots.com, georgiaboot.com, and others, as well as through its Rocky Outdoor Gear Stores. This approach allows for a direct-to-consumer model that complements its wholesale operations.
- Contract Manufacturing: Rocky Brands also engages in contract manufacturing, which involves private label sales and manufacturing specific footwear products for customers, including the U.S. Military. This segment highlights the company’s capabilities in bespoke production and fulfillment.
- Online Retail: Leveraging online platforms, Rocky Brands operates through its dedicated e-commerce sites and third-party marketplaces, ensuring its products are accessible to a global audience.
The company’s brand portfolio includes well-known names like Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, Ranger, and Michelin. This broad range of brands allows Rocky Brands, Inc. to cater to diverse markets, including commercial military gear, outdoor sports, and safety footwear, among others.
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