Rush Enterprises Inc. (RUSHA)
NASDAQ (NGS) NASDAQ (NGS) Primary 
XFRA Summary
Rush Enterprises: Searching For A Bottom, Time To Be A Contrarian
Rush Enterprises is upgraded to Strong Buy with a $58.85 price target, anticipating a recovery in the heavy-duty truck market. Despite macroeconomic headwinds, RUSHB maintains strong financial health, resilient margins, and improving leverage through the trucking downturn. Tariffs, employment pressures, and shifting demand from new to used vehicles present risks, but leasing and used sales offer mid-term support.
Rush Enterprises: Hidden Quality Underneath Cyclicality
Rush Enterprises is a unique, scaled leader in a fragmented, cyclical commercial vehicle dealership industry, with strong capital allocation and a resilient balance sheet. Despite razor-thin margins and industry cyclicality, RUSHA consistently weathers downturns, maintaining profitability and avoiding major losses even in challenging periods. The stock is currently undervalued, but not at a screaming buy; best returns come from buying during dips or after disappointing earnings, due to volatility.
Rush Enterprises, Inc. (RUSHA) Q2 2025 Earnings Call Transcript
Rush Enterprises, Inc. (NASDAQ:RUSHA ) Q2 2025 Earnings Call July 31, 2025 10:00 AM ET Company Participants Steven L. Keller - CFO & Treasurer W.
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Rush Enterprises Inc. Profile
| Transportation Infrastructure Industry | Industrials Sector | W. Marvin Rush III CEO | NASDAQ (NGS) Exchange | 781846209 CUSIP |
| US Country | 7,827 Employees | 12 Nov 2025 Last Dividend | 11 Oct 2007 Last Split | 6 Jun 1996 IPO Date |
Overview
Rush Enterprises, Inc., headquartered in New Braunfels, Texas, is a prominent figure in the commercial vehicle retail industry across the United States and Canada, trading as an integrated retailer with a broad spectrum of services related to commercial vehicles. Founded in 1965, the company has expanded its operations to several states in the U.S., including Alabama, Arizona, Arkansas, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Missouri, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Ontario, Canada. Through its Rush Truck Centers, Rush Enterprises, Inc. primarily engages in the sale of commercial vehicles crafted by leading manufacturers like Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Dennis Eagle. Its service offerings cater to a wide range of clients, including regional and national fleets, corporations, local and state governments, and owner-operators, positioning the company as a comprehensive source for commercial vehicle sales and related services.
Products and Services
- New and Used Commercial Vehicles: Rush Enterprises boasts a diverse inventory of commercial vehicles from reputable manufacturers, including Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Dennis Eagle. Customers can choose from a variety of new and pre-owned models to meet their specific needs.
- Aftermarket Parts and Services: The company provides an extensive selection of aftermarket parts, as well as comprehensive service and repair solutions to keep commercial vehicles operating efficiently. This includes everything from routine maintenance to complex repairs.
- Financing, Leasing, and Rental Services: Understanding the financial needs of its customers, Rush Enterprises offers flexible financing options, as well as leasing and rental services, to accommodate different budgetary and operational requirements.
- Insurance Products: A suite of insurance products is available including collision and liability insurance for commercial vehicles, cargo insurance, and credit life insurance, providing customers with peace of mind and protection against unforeseen incidents.
- Installation and Repair Services: From equipment installation and repair to new vehicle pre-delivery inspections, truck modifications, and natural gas fuel system installations, Rush Enterprises provides a wide range of services to enhance and customize vehicles according to specific business needs. Additionally, the company offers body and chassis upfitting, component installation services, and paint and body repair services.
- Vehicle Telematics Products: Recognizing the importance of data and connectivity in today's transportation industry, Rush Enterprises also markets vehicle telematics products, facilitating improved vehicle management and operational efficiency for its clients.
- Trailers and Tires: Besides commercial vehicles, the company extends its product line to include new and used trailers and commercial vehicle tires, supporting the comprehensive needs of its customer base.
Contact Information
