Starbucks Corporation (SBUX)
Starbucks CEO Brian Niccol: We're evaluating strategic ways to grow in China
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks compare to what he faced at Chipotle, the brand's future in China, 2024 election, and more.
Starbucks CEO Brian Niccol: We're tracking down the sharpies
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks compare to what he faced at Chipotle, the brand's future in China, 2024 election, and more.
15 Words From Starbucks CFO That Could Raise Red Flags for Investors
Changing up the menu and improving the ordering process may not be enough to turn things around for Starbucks.
Starbucks Latest Results Hint Persistent Struggle In China
SBUX recorded a 25% decline in EPS from the prior year, led by pronounced traffic decline in the US and intensifying competition in China. The performance in Asia ex-China was still intact. In response to the intensifying competition in China, Starbucks rapidly expanded its stores and joined the mass segment price war.
Starbucks CEO Brian Niccol: Excited to get this turnaround going
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the company's turnaround strategy, the biggest low-hanging fruit to fix, the challenges around pricing, the company's relationship with baristas, return to office policy, and more.
Starbucks CEO Brian Niccol: We have a strong economic model despite challenges
Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with company founder Howard Schultz, and more.
Starbucks' Q4 Earnings Meet Estimate, Revenues Lag, Comps Decline
SBUX's fourth-quarter fiscal 2024 results are hurt by dismal North America and U.S. comparable store sales.
Starbucks' plan to return to its roots involves 200,000 Sharpies
Starbucks CEO Brian Niccol said the chain will have to buy around 200,000 Sharpie markers for baristas as part of his plan to win back customers. Some Starbucks customers think the coffee chain has drifted too far from its core, according to Niccol.
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four minutes.
Starbucks Freezes Prices
24/7 Wall St. Insights Starbucks Corp. (NASDAQ: SBUX) has announced a long list of plans to revive the battered company.
Starbucks drops non-dairy 'surcharge'
Starbucks Corp (NASDAQ:SBUX, ETR:SRB) said it will eliminate its surcharge for dairy alternatives in the US starting November 7, saving some customers up to 10% on drinks. This move follows years of requests from customers as milk alternatives have gained popularity.
Analyst discusses Starbucks' earnings and Luckin Coffee reportedly planning to enter the U.S. market
John Zolidis of Quo Vadis Capital says new Starbucks CEO Brian Niccol outlined a "credible and exciting plan" for the company, and discusses Luckin Coffee's reported plans to enter the U.S. market.
