Trade Desk Inc (NASDAQ:TTD) stock is 3.2% higher to trade at $70.21 at last check, after Evercore ISI Group upgraded the cloud computing company to "outperform" from "in line.
The Trade Desk (NASDAQ:TTD) stock has faced a considerable decline of 40% in 2025, predominantly due to internal restructuring initiatives that affected short-term performance and the slower-than-expected launch of its AI platform, Kokai. This downturn raises a vital question: Is TTD worth buying following this recent drop?
Recently, Zacks.com users have been paying close attention to The Trade Desk (TTD). This makes it worthwhile to examine what the stock has in store.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
The Trade Desk's CTV strength and accelerating global growth fuel optimism, with Kokai adoption set to hit 100% by year-end.
TTD spent $386M on Q1 buybacks driven by strong balance sheet and cash flow as it leans on a $1B repurchase plan.
Innovations like OpenPath and Kokai AI are driving efficiency, cost savings, and improved performance for advertisers and publishers on The Trade Desk platform. Strong Q1 2025 results, robust technology investments, and operational restructuring are fueling growth and expanding The Trade Desk's market share. Despite a premium valuation, The Trade Desk's secular tailwinds, superior technology, and market positioning justify long-term investment.
The Trade Desk strengthens its Instacart partnership, unlocking real-time sales data and agile targeting for CPG advertisers on the open Internet.
By unveiling a new component of its Kokai platform - Deal Desk, TTD is set to bolster programmatic advertising with transparency, AI and strategic innovation.
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
TTD stock has plunged 47% in six months amid rising costs, macro pressure, and a shaky digital ad market outlook.
Kokai platform transition is complete, delivering significant cost and performance improvements for clients, and accelerating customer adoption beyond expectations. AI-driven enhancements, OpenPath, and retail media initiatives are fueling broad-based growth, with CTV as the largest and fastest-growing channel. The Trade Desk is gaining share as walled gardens face regulatory headwinds, and its independent, objective model is increasingly valued by advertisers and retailers.