SALESFORCE.COM CDR CRM

Overview

Salesforce, Inc., a pioneering company in Customer Relationship Management (CRM) technology, brings companies and customers closer together on a global scale. Founded in 1999 and headquartered in San Francisco, California, Salesforce has revolutionized how companies interact with their customers, offering an array of services that facilitate the creation, management, and enhancement of customer relationships. This technology powerhouse offers solutions across sales, service, marketing, commerce, analytics, platform, and integration, all designed to meet the diverse needs of businesses in various industries. With a focus on innovation and adaptability, Salesforce continues to shape the future of customer engagement, offering tools that allow businesses to connect with their customers in more meaningful ways.

Products and Services

• Sales: Tools are provided for companies to store data, monitor leads and progress, forecast opportunities, and gain insights through advanced analytics and artificial intelligence. This suite allows the delivery of quotes, contracts, and invoices, streamlining the sales process.
• Service: This offering enables businesses to deliver trusted and personalized customer support at scale, enhancing customer satisfaction and loyalty.
• Platform: A flexible platform that caters to companies of all sizes, locations, and industries, allowing them to build custom business workflows and apps to better serve their customers. This segment also includes an online learning platform to equip individuals with in-demand Salesforce skills and Slack, an intelligent productivity platform that enhances workforce collaboration.
• Marketing: Services that help companies plan, personalize, automate, and optimize the customer marketing journey. This ensures a connected interaction with customers across various touchpoints, leading to more effective and efficient marketing strategies.
• Commerce: Solutions that empower a seamless shopping experience across various customer touchpoints like mobile, web, social media, and stores. It provides tools ranging from click-to-code to enable businesses to build and deploy commerce solutions effortlessly.
• Analytics: Features Tableau, an end-to-end analytics solution suitable for a range of enterprise use cases. It enables intelligent analytics with AI models to spot trends, predict outcomes, and offer timely recommendations, all accessible from any device.
• Integration: Through MuleSoft, Salesforce provides the building blocks necessary for delivering end-to-end connected experiences, enabling seamless integration across different systems and data sources.
• Data Cloud: A hyperscale data engine native to Salesforce, offering advanced data management capabilities to harness the power of data for business insights and decisions.
• Vertical Services: Tailored services designed to meet the specific needs of customers in industries like financial services, healthcare and life sciences, manufacturing and automotive, and government, ensuring solutions that are industry-specific and relevant.
• Salesforce Starter: Aimed at small and medium-sized businesses, this offering provides the essentials of CRM to help emerging businesses grow and manage their customer relationships effectively.