Summary
0QZ6 Chart
Nike is struggling to stay culturally relevant in China
Nike's sales in Greater China fell 17% in its most recent quarter. Nike CEO Elliott Hill acknowledged the slump, saying it needs to "reset" its approach to China Experts say Nike is struggling with cultural relevance as local brands connect with young consumers.
Why is Nike stock crashing today
Nike (NYSE: NKE) delivered some rather mixed results in its fiscal Q2 2026 earnings report on Thursday, December 18, beating revenue expectations but not doing so great in terms of profitability, which has weighed heavily on the Nike stock.
Nike stock plunges 10% due to $1.5B hit from tariffs, weak China sales
Nike stock plunged nearly 10% after the sneaker giant reported sliding profits due to an anticipated $1.5 billion hit from tariffs as well as a slowdown in China.
Nike Inc. (0QZ6) FAQ
What is the stock price today?
On which exchange is it traded?
What is its stock symbol?
Does it pay dividends? What is the current yield?
What is its market cap?
When is the next earnings date?
Has Nike Inc. ever had a stock split?
Nike Inc. Profile
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Elliott J. Hill CEO | LSE Exchange | US6541061031 ISIN |
| US Country | 79,400 Employees | 1 Dec 2025 Last Dividend | 24 Dec 2015 Last Split | 2 Dec 1980 IPO Date |
Overview
NIKE, Inc., a global leader in the design, development, marketing, and sales of athletic footwear, apparel, equipment, accessories, and services, operates a diverse portfolio of products distributed worldwide. Founded in 1964 and headquartered in Beaverton, Oregon, NIKE has grown to become a household name in athletics, emphasizing innovation and branding to connect with consumers across various sports and lifestyle activities. Through its extensive range of subsidiaries, NIKE caters to a broad audience, delivering performance and casual products designed to meet the needs of professional athletes, sports enthusiasts, and casual wearers alike.
Products and Services
NIKE’s product line is comprehensive, covering a wide range of sports and lifestyle needs. Below are the main categories:
- Athletic and Casual Footwear, Apparel, and Accessories: Produced under the Jumpman trademark, these products are designed for both athletic performance and casual wear, offering versatility for users in different settings.
- Casual Sneakers, Apparel, and Accessories: Marketed under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks, this range emphasizes casual and lifestyle-oriented footwear and clothing, appealing to a wide consumer base looking for style and comfort.
- Performance Equipment and Accessories: This line includes bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other sports-related items under the NIKE brand. Designed for enhancing athletic performance across a variety of sports disciplines.
- Plastic Products for Other Manufacturers: NIKE also produces a range of plastic products used by other manufacturers, showcasing the company's versatility and innovation beyond its core consumer products.
- Apparel with Licensed College and Professional Team and League Logos: NIKE designs and markets sports apparel featuring logos of college teams, professional teams, and leagues, catering to fans who want to support their favorite teams through clothing.
- Licensing: The company licenses third parties to manufacture and sell apparel, digital devices, applications, and other equipment for sports activities under NIKE-owned trademarks, expanding its reach and presence in the sports industry.
NIKE products are available through various distribution channels, including NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives, ensuring widespread availability to consumers around the globe.
