Cricut, Inc. (398)
XFRA 
Summary
398 Chart
Is Cricut (CRCT) Stock Undervalued Right Now?
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Cricut, Inc. (CRCT) Q3 2025 Earnings Call Transcript
Cricut, Inc. ( CRCT ) Q3 2025 Earnings Call November 4, 2025 5:00 PM EST Company Participants Jim Suva - Senior Vice President of Finance, Treasurer & Investor Relations Ashish Arora - CEO, President & Director Kimball Shill - Chief Financial Officer Conference Call Participants Erik Woodring - Morgan Stanley, Research Division Michael Cadiz - Citigroup Inc., Research Division Angus Kelleher-Ferguson - Barclays Bank PLC, Research Division Presentation Operator Good day, and thank you for standing by. Welcome to the Cricut Q3 2025 Earnings Conference Call.
Cricut, Inc. (CRCT) Surpasses Q3 Earnings and Revenue Estimates
Cricut, Inc. (CRCT) came out with quarterly earnings of $0.1 per share, beating the Zacks Consensus Estimate of $0.05 per share. This compares to earnings of $0.05 per share a year ago.
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Cricut, Inc. Profile
| Technology Hardware, Storage & Peripherals Industry | Information Technology Sector | Ashish Arora CEO | XFRA Exchange | US22658D1000 ISIN |
| US Country | 640 Employees | 6 Jan 2026 Last Dividend | - Last Split | - IPO Date |
Overview
Cricut, Inc. is a company specialized in providing a creative platform that empowers users to transform imaginative ideas into professionally crafted handmade items. Operating through its three primary segments: Connected Machines, Subscriptions, and Accessories and Materials, Cricut has established itself as a significant player in the design, marketing, and distribution sectors. It caters to a diverse user base aiming to create personalized items such as birthday cards, mugs, T-shirts, and expansive interior decorations. Originating as Provo Craft & Novelty, Inc., the company underwent a rebranding to Cricut, Inc. in March 2018. Established in 1969, Cricut, Inc. is headquartered in South Jordan, Utah and offers its products worldwide, including in regions like the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. The company's distribution network spans third-party brick-and-mortar and online retailers, along with its website cricut.com, and a network of distributors.
Products and Services
- Connected Machines: The foundation of Cricut's product line includes the Cricut Joy family, designed for personalization, organization, and customization projects; the Cricut Explore family, capable of cutting, writing, and scoring; and the Cricut Maker family, which adds decorative effects to a variety of materials like paper, vinyl, and even iron-on vinyl. The Cricut Venture stands out for handling large-format projects at professional speeds.
- Design Apps: Cricut offers innovative design apps that integrate with its connected machines, such as the Cricut Joy App, Design Space, and other proprietary design tools. These apps empower users to craft with precision and creativity from virtually anywhere.
- Subscriptions: Offering Cricut Access and Cricut Access Premium, these subscription services provide users with enhanced features, additional designs, and exclusive benefits to elevate their crafting experience.
- Accessories and Materials: To complement its machines, Cricut also provides a range of accessories and materials, including the Cricut EasyPress for heat transfer projects, the Cricut Mug Press for customized mugs, hand tools, machine replacement tools and blades, and a wide selection of project materials.
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