SoftBank Corp. (3AG0)

Overview

SoftBank Corp., a prominent player in telecommunication and information technology, operates predominantly in Japan with a comprehensive portfolio spanning across various technology-driven sectors. Founded in 1986 and initially known as SoftBank Mobile Corp., it underwent a rebranding to SoftBank Corp. in May 2015, marking a strategic pivot in its business focus towards a broader spectrum of technology services. The company, along with its subsidiaries, is structured into five key segments: Consumer, Enterprise, Distribution, Media & EC, and Financial, each catering to different market needs and leveraging technology to offer innovative solutions.

Products and Services

• Mobile Services and Sales: This includes the provision of mobile telecommunication services and the sale of mobile devices to consumers, highlighted by offerings such as mobile line subscriptions and mobile device rentals.

• Internet Broadband Services (SoftBank Hikari): SoftBank offers high-speed internet services under the SoftBank Hikari brand, accompanied by sale and rental of necessary equipment for accessing broadband services.

• Electric Power Trading and Supply: Engaged in the trading and supplying of electric power, SoftBank also facilitates electric power trading agency services, marking its foray into the energy sector.

• Enterprise Solutions: A slew of services catered towards businesses including fixed-line communications (data communications and fixed-line telephone services), cloud solutions, data center services, security, and global connectivity solutions. This segment further extends into AI/IoT solutions, digital marketing, and software-defined connected vehicles solutions amongst other technological services.

• Linux/OSS and Security Services: Providing key software and security services with a focus on Linux/Open Source Software (OSS), authentication, and security services to ensure secure digital operations for enterprises.

• Cloud and IoT Solutions (Distribution Segment): Offering a variety of cloud services and IoT solutions aimed at enterprise customers, alongside the distribution of mobile and PC peripherals, cutting-edge technological products, and software.

• Media Related Services: Encompassing media and advertising services, including search engine marketing solutions, content provision, and digital marketing. This segment also offers commerce-related services like shopping and reuse services, along with O2O (Online to Offline) services, showcasing a blend of digital and physical market solutions.

• Financial Services: SoftBank’s venture into financial technology includes mobile payments, electronic payment processing services (including credit card transactions, electronic money, and QR code payments), and online securities trading services geared towards smartphone users. This demonstrates SoftBank’s commitment to blending financial services with technology.

• Digital Media and Content Production: Beyond its core services, SoftBank also engages in the planning and production of digital media and content, highlighting its role in the digital entertainment and information ecosystem.